VP - Private Label

1 week ago


Bangalore Division, India Michael Page Full time

Full ownership to build and scale consumer food brands from scratch Full autonomy to build, scale, and lead Private label brands end-to-end About Our Client The client is a high-growth, tech-enabled retail platform transforming India's food and grocery ecosystem. With deep kirana network integration, robust supply chain infrastructure, and in-house brand ambitions, they combine the agility of a start-up with the scale and stability of an established player. Job Description 1. Build Brands That Consumers Love Conduct first-hand consumer research to identify urban household needs Create and position consumer brands with sharp pricing, packaging, and product design Launch and iterate fast, first products to shelf within 90 days Build meaningful sourcing-to-shelf stories that connect farmers and urban families 2. Lead Sales Execution Across Channels Personally drive distribution and visibility in kiranas, modern retail, and e-commerce Create GTM playbooks based on ground-level feedback Drive trials, repeat usage, and velocity through data-driven experimentation 3. Own Product & Supply Chain Development Work with contract manufacturers and packaging partners Maintain uncompromised quality, traceability, and compliance Operate lean and fast, managing unit economics and launch timelines end-to-end 4. Cross-functional & Organisational Leadership Collaborate with supply chain, category, tech, and finance teams Inspire internal stakeholders to become brand evangelists Balance short-term outcomes with long-term brand equity 5. Build & Scale a Rock-star Team Start as a hands-on player-coach Hire for consumer first mindset, not just pedigree Leverage AI and automation to drive efficiency in marketing and operations 6. Drive Marketing & Demand Generation Execute creative, high-ROI campaigns with lean budgets Build dual-focused marketing: trade-facing and consumer-facing Track metrics obsessively and iterate based on real-world insights The Successful Applicant 12+ years of experience in FMCG, preferably food categories like staples, snacks, beverages, or ready-to-eat Proven track record of building a consumer brand or private label from 0→1, scaling it to at least ₹25-50 Cr+ in annual revenue Demonstrated full P&L ownership, responsible for revenue, margins, and profitability over multiple years Strong consumer-first, with experience building products based on deep consumer insights rather than trade push Mass-market focus: Built products for urban middle-income Indian households, not just premium/luxury segments Solid exposure to private label development, including product design, packaging, sourcing, pricing, and go-to-market Hands-on experience in product development, sourcing, and supply chain coordination Understand retailer eco-system and comfortable driving sales across channels such as general trade (kiranas), modern trade, e-commerce, and quick commerce Technology-savvy: Experienced in using data, analytics, and digital platforms for growth, feedback loops, and decision-making Start-up mindset: Comfortable with speed, ambiguity, lean teams, and direct execution without full-function support Strong executive presence, able to lead teams, influence cross-functional stakeholders, and drive org-wide alignment Strong Pluses: Background in tech-first consumer or D2C FMCG companies Player-coach style, who has personally executed brand building and sales, not just managed teams Founder or early-stage builder experience in food/CPG Experience working across both general trade and ecommerce channels


  • VP - Private Label

    1 day ago


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