Performance Marketing Specialist

2 weeks ago

Jaipur, India Jaipur Rugs Full time

About Jaipur Rugs: At Jaipur Rugs, we connect rural craftsmanship with global markets through our luxurious, handmade carpets. Our mission is to create beautiful spaces worldwide while nurturing the age-old craft of handmade rugs in India. Our culture is rooted in values of inclusivity, sustainability, and excellence, bringing the artistic heritage of rural India to homes around the world.


Job Summary:

Jaipur Rugs is seeking a seasoned Paid Marketing Specialist with expertise in Facebook and Google AdWords campaigns to elevate our digital marketing efforts. The successful candidate will be passionate about leveraging digital platforms to tell our story and showcase our products, driving measurable growth and engagement. You will lead our paid advertising initiatives, ensuring they are creative, optimized, and in harmony with our brand's ethos and objectives.


Responsibilities:

  • Strategically plan, execute, and manage paid advertising campaigns on Facebook and Google AdWords, aligning with Jaipur Rugs; marketing objectives and budget constraints.
  • Perform comprehensive keyword research, audience segmentation, and competitive landscape analysis to guide campaign strategy.
  • Regularly monitor, analyze, and optimize campaign performance to enhance effectiveness and efficiency, making data-driven adjustments to bids, targeting, and creative materials as needed.
  • Employ advanced knowledge of Excel and paid marketing tools for data analysis, campaign management, and reporting, drawing actionable insights to drive decision-making.
  • Work collaboratively with the content and design teams to develop impactful ad creatives and conversion-optimized landing pages.
  • Stay abreast of industry trends, platform updates, and best practices in paid advertising to continually refine strategies and tactics.
  • Manage and allocate campaign budgets prudently to maximize return on investment (ROI).


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • A minimum of 4 years of direct experience in managing paid advertising campaigns on Facebook and Google AdWords, preferably in the e-commerce or retail sector.
  • Proficiency in Microsoft Excel and familiarity with leading paid marketing tools and platforms is essential.
  • Demonstrated ability to analyze complex data sets and extract meaningful insights to inform campaign strategies.
  • Comprehensive understanding of ad targeting, bidding strategies, and optimization practices on Facebook and Google AdWords.
  • Strong communication skills, both verbal and written, with the ability to collaborate effectively across teams.
  • Creative problem-solving skills and meticulous attention to detail.
  • Relevant certifications in Google AdWords and Facebook Blueprint are highly desirable.


What We Offer:

  • A competitive salary and comprehensive benefits package.
  • The chance to be part of a company that is revolutionizing the handmade carpet industry in India and globally.
  • A creative and dynamic work environment that encourages innovation and personal growth.
  • Unique opportunities to contribute to community and social initiatives through Jaipur Rugs Foundation.

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