Digital Marketing Specialist

Found in: Talent IN C2 - 2 weeks ago


Jaipur, India KGN Recruiter Full time
Overview:The DigitalMarketing Specialist plays a pivotal role in developing andimplementing the organizations digital marketing strategies. Theyare responsible for creating managing and optimizing digitalcampaigns to drive brand awareness customer engagement and leadgeneration.KeyResponsibilities:
  • Develop and executedigital marketing strategies to drive online customer acquisitionretention and engagement.
  • Manage and optimizewebsite content ensuring that it is SEOfriendly and aligns withbrand objectives.
  • Create and manage paidadvertising campaigns across various digital platforms to maximizeROI.
  • Utilize social media platforms to enhancebrand visibility engage with the audience and drive websitetraffic.
  • Analyze digital marketing data andmetrics to track campaign performance and optimize strategies forcontinuous improvement.
  • Collaborate withcrossfunctional teams to ensure digital marketing efforts alignwith overall business goals.
  • Create compellingand engaging digital content including blog posts social mediaposts and email campaigns.
  • Implement emailmarketing campaigns to nurture leads and drive customerretention.
  • Stay updated on industry trends andbest practices to proactively recommend and implement innovativedigital strategies.
  • Monitor and analyzecompetitor digital marketing strategies to identify opportunitiesand threats.
RequiredQualifications:
  • Bachelors degree inMarketing Business Communications or relatedfield.
  • Proven work experience as a DigitalMarketing Specialist or similarrole.
  • Demonstrated expertise in SEO SEM and webanalytics tools.
  • Proficiency in managing paidadvertising campaigns including Google Ads and social mediaads.
  • Strong understanding of social mediaplatforms and their respective bestpractices.
  • Excellent written and verbalcommunication skills.
  • Ability to analyze andinterpret marketing data to make informeddecisions.
  • Experience in content creation andemail marketing.
  • Knowledge of marketingautomation and CRM tools.
  • Ability to managemultiple projects and meet deadlines in a fastpacedenvironment.
  • Strong analytical and criticalthinking skills.
  • Relevant certifications suchas Google Analytics or HubSpot are aplus.
  • Proactive and selfmotivated with apassion for digital marketinginnovation.
  • Strong attention to detail andorganizationalskills.

seo,analytics,ppc,digitalmarketing


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