Performance Marketing Lead

3 weeks ago

mumbai, India Antal International Full time
Job Description

Job Description: Performance Marketing LeadWe are currently seeking a skilled and experienced Performance Marketing Lead to join our team. As the Performance Marketing Lead, you will play a pivotal role in driving our online marketing efforts and optimizing the performance of our digital marketing campaigns. You will have the opportunity to collaborate with cross-functional teams and implement strategies to attract and convert potential customers.
Responsibilities:
1. Develop and implement performance marketing strategies: You will be responsible for creating and executing performance marketing campaigns across various online channels, including but not limited to search engine marketing (SEM), display advertising, paid social media, email marketing, and affiliate marketing. Your goal will be to drive qualified traffic, increase conversions, and maximize return on investment (ROI).
2. Analytics and optimization: Utilize analytics tools and data to track and measure the performance of marketing campaigns. Continuously optimize campaigns to improve key metrics such as click-through rates (CTR), conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS). A strong focus on data-driven decision making and A/B testing will be essential.
3. Lead generation and customer acquisition: Collaborate with the marketing and content teams to develop and execute lead generation strategies. Leverage marketing automation tools and techniques to nurture leads and guide them through the customer journey, ultimately driving conversion and revenue growth.
4. Budget management: Manage the performance marketing budget and allocate resources effectively across various channels. Monitor campaign spending and ensure efficient use of ad spend to achieve marketing goals.
5. Stay up-to-date with industry trends: Keep abreast of the latest developments in performance marketing, digital advertising, and related technology. Identify new opportunities and emerging channels to drive growth and stay ahead of the competition.
Skills and Qualifications:
1. Proven experience in performance marketing: Demonstrated success in planning, managing, and optimizing performance marketing campaigns. Thorough understanding of various online marketing channels and their respective best practices.
2. Data-driven mindset: Proficient in using analytics tools, such as Google Analytics, to track campaign performance and generate actionable insights. Ability to analyze data, identify trends, and make data-driven decisions to optimize campaigns.
3. Strong understanding of conversion funnels: Knowledge of customer journey mapping and conversion optimization techniques. Familiarity with marketing automation tools and lead nurturing strategies.
4. Excellent project management skills: Ability to prioritize tasks, set clear goals, and manage multiple projects simultaneously. Strong attention to detail and ability to meet deadlines in a fast-paced environment.
5. Good communication and collaboration skills: Able to work effectively with cross-functional teams, including marketing, content, design, and development. Strong interpersonal skills and ability to clearly communicate complex ideas.
6. Creative problem-solving: A proactive and innovative mindset to overcome challenges and identify opportunities for growth. Ability to think strategically and implement creative marketing solutions.
7. Industry knowledge: Familiarity with the latest trends, best practices, and emerging technologies in performance marketing and digital advertising.
8. Bachelor's degree in marketing, business, or a related field is preferred.
Join our dynamic team and make a significant impact on our company's growth by leading our performance marketing initiatives. Collaborate with a diverse group of professionals in a stimulating work environment. Apply today to become our Performance Marketing Lead

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