Senior Manager

1 month ago

Mumbai, India Hardcastle Restaurants Pvt. Ltd. Full time
Job Summary -

Responsible for leading traditional and digital media planning and execution Financial Accountability (cost/revenue with exclusive authority) TBD Organizational

Job ResponsibilitiesDescription of responsibility-

PlanningDevelops the annual media strategy in sync with the annual business plansDevelops and executes the quarter-on-quarter plan

Key functional responsibilitiesDevelop integrated, innovative and targeted media solutions for brands using requisite planning tools in close association with key media partners and agencies. In doing thus, leverage the consumer insights and brand track scoresPartner with the media agency to develop the right media mix, be it traditional media or new age mediaElevate the measurement and analytics of the media used, be it traditional media like TV or digital. Anchor the media-mix modelling analytics so as to deliver marketing outcomesBring in an innovative media mindset and aggressively drive the adoption of new-age media like OTT, On-the-go music platforms etcEvaluate agency/ partner/ supplier recruitment methods for effectiveness (ROI)Constantly improve RoI and budget efficienciesBe the key points-person on sponsorships and associationsDeliver the annual Media buying efficiencies across all media vehicles and be responsible for purchasing ad space and time for running advertisementsAccountable for securing all appropriate legal and partner approval protocols required for advertising, promotion materials and packagingEnsure reporting from agencies are as per management requirements and timelines.Monitor the media marketplace to stay abreast of trends, identify opportunities , emerging issues, understand new technologies and consumer reaction to the same

Process Improvement & Operational EfficiencyDevelop and maintain benchmarks like CPRPs and improve on themConduct media audits with the media partners to ensure efficiencies and process improvements

Interactions

Stakeholder Interactions

(Within the Organization)Internal functions like Finance, Operations and Strategy Planning & Insights, Regional MarketingMarketing team

Stakeholder Interactions

(Outside the Organization)Media & Digital AgenciesMedia measurement agenciesAlliance partners

Geographical Scope-

West and South

Job Requirements

Educational Qualification-

MBA - MarketingPreferred Total Experience-

8- 12 YearsPreferred Relevant Experience-

Experience in Media Marketing for FMCG/Media agencies/Telecom brands. Preferred from Brands, especially retail brands

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