Head of Marketing

3 weeks ago


Delhi, India NIIT Limited Full time
We are seeking a passionate visionary Head of Marketing to lead NIIT’s marketing efforts with a strong focus on brand strategy and development.

In this leadership role, you will be responsible to:

- Craft the vision and roadmap for the NIIT brand- Build a long-term marketing plan to re-establish the organization as a key influencer in the education sector.- Market share in both target segments: Corporate & Individuals.- Build an effective and efficient marketing team that thrives on challenges.- You will create and manage marketing plans, team activities, budgets and partnerships to achieve these goals.- Develop and implement a comprehensive brand strategy that aligns with NIIT’s business goals and targets- Oversee the development and execution of integrated marketing campaigns that build brand equity- Collaborate effectively with cross-functional teams (Sales, Product, Delivery, Technology) to ensure brand alignment across all company initiatives- Oversee the budgeting & manage marketing budgets effectively- Lead & manage the digital marketing channels (SEO, SEM, social media, Influencer, content marketing)- Oversee the marketing performance metrics to measure success and identify areas for improvement- Stay abreast of the latest marketing trends and technologies and leverage them to enhance brand strategy.

Candidate Profile:

- At least 15 years of experience in top tier companies- Bachelor’s degree in marketing, Business or similar; MBA from a Premier College preferred- Strong background in brand marketing, deep understanding of consumer behavior, marketing principles, and branding best practices.- Able to think full stack marketing and use social and digital channels effectively- Proven track record of being a high performer in the last few years in the organization.- Proven track record of a growth mindset and ability to help scale business- Excellent communication and interpersonal skills, with the ability to articulate complex brand strategies to diverse audiences- Experience with brand identity design and brand storytelling- Passion for Talent development industry and a strong desire to build a lasting brand legacy
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