Head of Marketing
2 weeks ago
Responsibilities:
1. Developing Marketing Strategy:
• Create a comprehensive marketing strategy aligned with the brand's objectives, target audience, and market trends.
• Identify growth opportunities and innovative approaches to enhance brand visibility and market share.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
2. Store Marketing & Communications:
• Devise & strategize activations & experiences to increase store footfall on a monthly basis.
• Liase with social & store teams for store related shoots / influencer events etc.
• GMB update for all stores.
• Liase with Malls, Internal Stake Holders & Media Partners for Offline Branding
• Develop & execute marketing communications & experiential brand strategies for New Store Opening & sustenance (On ground + Media)
• Liase with Mall teams for Branding support towards New Store Opening
3. Brand Positioning and Identity:
• Define and maintain the brand's positioning, values, and identity in all marketing initiatives.
• Oversee the development of brand assets, including visual elements, messaging, and tone of voice, to ensure consistency across all channels.
4. Campaign Management:
• Conceptualize, plan, and execute multi-channel marketing campaigns that drive brand awareness, customer acquisition, and sales growth.
• Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI and effectiveness.
5. Above-the-Line (ATL) and Below-the-Line (BTL) Activities:
• Develop and oversee ATL campaigns, including television, print, radio, and outdoor advertising, to reach a broad audience and enhance brand visibility.
• Coordinate BTL activities such as in-store promotions, experiential marketing events, and direct mail campaigns to engage customers on a more personal level and drive conversion.
• Collaborate with agencies and vendors to execute ATL and BTL initiatives effectively, ensuring alignment with brand guidelines and campaign objectives.
• Monitor and analyze the performance of ATL and BTL activities, leveraging insights to optimize future campaigns and maximize return on investment.
Skills for the role :
• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 10 Plus years of experience in marketing roles in luxury retail or premium consumer goods.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and profitability.
• Strong understanding of luxury consumer behavior, market dynamics, and industry trends.
• Exceptional leadership skills with the ability to inspire and motivate teams to deliver exceptional results.
• Excellent communication, presentation, and interpersonal skills
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