Digital Marketing Specialist
4 weeks ago
Digital Marketing Specialist. Kindly refer to the attached JD for the details.
1. Location: Gurgaon
2. Work Mode: Hybrid/As per requirement
4. Indian Shift Timing: 1:00 PM IST ~ 10:00 PM IST
5. Joining Date: ASAP
6. Preferred Experience: 2-3 years
Candidates will be required to work from office as per roster.
Bachelor's Degree from college or university (Business or marketing degree preferred)
Minimum 2-3 years of experience, preferably in online email marketing and push messaging. Basic knowledge on Push notifications Basic understanding on any CRM tool. Any knowledge on Push platform will be preferred. Good to have basic knowledge on Data science tools like Insider, AEP etc. Careful attention to detail without sacrificing deadlines. The right candidate will be able to juggle several, sometimes conflicting deadlines and priorities while executing flawlessly. Self-starter - Organized and highly motivated Fast learner, ability to learn new technologies/languages
Responsibilities
As The Digital Marketing Specialist, you will:
- Management of Push notification campaigns and in app Push notifcatios.
- Work closely with our Campaign managers execute flawlessly daily PNs, segmentation files, production files and A/B test schedules.
- Support in the management of, Application content, SMS and Push calendars planning.
- Support the communication of key messaging through, push and IN- PNs
- Support weekly, monthly and ad hoc reporting on, Site, SMS and Push performance metrics, analysing results and identifying opportunities to drive increased revenue.
- Work closely with the Campaign managers and the Data Analytics team to build out and maintain a segmentation strategy.
- Proactively resolve problems in order to keep work flow on schedule and escalate higher level conflicts to manager for resolution.
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