Manager - Customer Marketing Operations [T500-9899] (Apply in 3 Minutes)
1 month ago
The Customer Marketing Operations Manager will be responsible for building overarching campaign programming and automation strategies to drive customer engagement through owned channels. This includes the execution, production and development of email, SMS, and push marketing efforts, including promotional, transactional and lifecycle development. The ideal candidate should have extensive marketing automation experience with a passion for digital marketing through email and content. This position will facilitate and collaborate with our internal brand/customer marketing strategy teams and agency partners. This position will align closely with our IT team to ensure flawless execution of our programs to customers throughout their purchasing journey at scale.
RESPONSIBILITIES
- Power user of Salesforce Marketing Cloud to build and execute programs from the ground up; comfortable leveraging Customer Data Platform (CDP) for customer segmentation.- Lead the execution of the email marketing + mobile (text/SMS, push) messaging program to drive revenue growth and channel effectiveness while maintaining a focus on customer experience, compliance, and brand health.- Maintain marketing automation integrations and assist in the integration of additional platforms into the marketing automation software.- Create workflows and processes in support of strategies, concisely communicating approach and goals; Consult on messaging tactics including channel(s), content, formats, timing and cadence.- Implement dynamic content within email creative to drive personalization at scale, using tools such as a CDP (mParticle) and Salesforce Marketing Cloud.- Use CDP/CRM data and other 1st party customer data to identify opportunities for improved segmentation, personalization, and journey building within all communications.- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.- Plan and perform A/B testing to define and execute enhancements to productivity and programs/campaigns.- Partner with email agency to maximize benefit from existing tech stack and capabilities within Salesforce Marketing Cloud and recommend third-party partners or vendors where necessary to expand brand strategy.- Constantly evolve business processes tied to marketing systems to efficiently implement and execute uniform ways of working across the portfolio.- Understand data flows across multiple marketing technologies to create real-time experiences across key customer segments. Ensure data flows are properly scoped, deployed and operationalized in support of business requirements.
EDUCATION QUALIFICATION
Required Minimum: Bachelor’s degree
EXPERIENCE QUALIFICATION
- 5+ years of email marketing experience- 5+ years of HTML knowledge specific to email and ability to code templates, revise modular layouts and provide both strategic and technical direction.- 3+ years SQL logic expressions for building queries and hyper-segmentation- 5+ years of Salesforce Marketing Cloud experience creating automations, journey builder and triggered sends
REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
- Experience managing projects or project work streams and autonomously as an individual contributor.- Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.- Strong quantitative, technical, analytical, problem-solving, writing and presentation skills.- Ability to provide direction, and mentor less experienced teammates.- Ability to balance multiple priorities and meet project deadlines.- Excellent oral and written communication skills- Detail-oriented and performance focused+- Ability to influence others.- Ability to solve problems both independently and as part of a team through a structured approach.- Self-starter personality who can operate with minimal supervision.- Availability to travel 1-2x a year to the U.S. to work with U.S. based team members.
We have other current jobs related to this field that you can find below
-
Manager - Customer Marketing Operations [T500-9899]
2 months ago
hyderabad, India Inspire Full timePURPOSE OF THE POSITIONThe Customer Marketing Operations Manager will be responsible for building overarching campaign programming and automation strategies to drive customer engagement through owned channels. This includes the execution, production and development of email, SMS, and push marketing efforts, including promotional, transactional and lifecycle...
-
Manager - Customer Marketing Operations [T500-9899]
2 months ago
Hyderabad, India Inspire Full timePURPOSE OF THE POSITION The Customer Marketing Operations Manager will be responsible for building overarching campaign programming and automation strategies to drive customer engagement through owned channels. This includes the execution, production and development of email, SMS, and push marketing efforts, including promotional, transactional and...
-
Marketing Manager
4 weeks ago
Hyderabad, India TIGI HR ® Full timeDesignation:- Sr.Manager / Manager (Marketing) for PETROPRODUCTS.Age Group – 30 to 40 yrs., preferredJob description & and desired candidateJob Overview:We are looking for an experienced professional to lead our efforts in marketing all hydro carbon fuels (LPG/NG /other liquid, gaseous fuels) to various segments of industrial customers. The ideal candidate...
-
Apply in 3 Minutes: Operations Administrator
4 weeks ago
Hyderabad, India Randstad Sourceright Full timePosition Title: Operations AdministratorHybrid: 2 days in the office | 3 days remoteLocation: hitech city, diamond hills,Hyderabad, TelanganaEmployment Type : Full TimeContract type: 12-month fixed-term agreement with potential for renewal contingent on performanceFacility: "We have buses available for home pick-up and drop-off services"Randstad RiseSmart,...
-
Sales Marketing Operations Manager
11 hours ago
hyderabad, India Anagram Media & Marketing Full timeCompany OverviewAnagram Media & Marketing is a Marketing Agency that specializes in disruptive thinking. We offer curated and distinct solutions to bridge the divide between service providers and their clients. Our goal is to serve our clients with customised results mixed with a generous pour of creative juices, ultimately delivering a potent combination of...
-
Apply in 3 Minutes Fresher
2 days ago
Hyderabad, Telangana, India Osmium Energy Full timeCompany DescriptionAs a company, we prioritize continuous innovation and staying at the forefront of the solar industry. Our team constantly researches and evaluates emerging technologies and trends to offer our customers the most advanced and efficient solar solutions available. We stay up-to-date with the latest industry regulations and incentives to...
-
Sales Marketing Operations Manager
2 days ago
Hyderabad, India Anagram Media & Marketing Full timeCompany OverviewAnagram Media & Marketing is a Marketing Agency that specializes in disruptive thinking. We offer curated and distinct solutions to bridge the divide between service providers and their clients. Our goal is to serve our clients with customised results mixed with a generous pour of creative juices, ultimately delivering a potent combination of...
-
Sales Marketing Operations Manager
1 day ago
hyderabad, India Anagram Media & Marketing Full timeCompany Overview Anagram Media & Marketing is a Marketing Agency that specializes in disruptive thinking. We offer curated and distinct solutions to bridge the divide between service providers and their clients. Our goal is to serve our clients with customised results mixed with a generous pour of creative juices, ultimately delivering a potent combination...
-
Apply in 3 Minutes: Digital Marketing Manager
2 months ago
Hyderabad, India Sree Lakshmi Kalamkari Works Full timeCompany DescriptionSREE LAKSHMI KALAMKARI WORKS is a leading manufacturer and wholesale supplier of Indian Handcrafted and Handlooms like Kalamkari Sarees, Fabric and Garments.Role DescriptionThis is a full-time position for a Digital Marketing Manager at Sree Lakshmi Kalamkari Works located in Hyderabad, with flexibility for some remote work. As a Digital...
-
▷ [Apply in 3 Minutes] Event Marketing Specialist
2 months ago
Hyderabad, India Grid Dynamics Full timeOverviewAs a Junior Event and Marketing Specialist at Grid Dynamics, you will help plan and implement external talent marketing and business-related events, and help organize and implement internal related events. This role offers an exciting opportunity to apply your creativity and organizational skills to attract top talent to our growing...
-
[Apply in 3 Minutes] Dotnet Developer
1 month ago
Hyderabad, India TEKsystems Global Services in India Full timeThe ideal candidate will be familiar with the full software design life cycle. They should have experience in designing, coding, testing and consistently managing applications They should be comfortable coding in a number of languages and have an ability to test code in order to maintain high-quality code.Responsibilities- Design, code, test and manage...
-
Hyderabad, India Namasthe World Full timeCompany Overview:Namasthe Toys is a vibrant and growing toy brand committed to bringing joy and entertainment to Indian children across the world, founded by celebrity duo Manoj Manchu & Mounika Manchu. As we continue to expand our presence in the Indian toy retail market, we are seeking a dynamic and results-driven Sales and Business Development Manager to...
-
Apply in 3 Minutes: Senior Manager
2 days ago
Hyderabad, Telangana, India Genpact Full timeGenpact (NYSE:G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we...
-
Customer Success Manager
4 weeks ago
Hyderabad, India Epiq Full timeSummaryThe Client Success Manager is dedicated to introducing, promoting, and supporting our client base through the adoption of new products and digital advancements. Serving as a "user expert," they guide customers in effectively utilizing SaaS and digital technologies to achieve their goals. Additionally, the CSM understands and addresses long-term...
-
hyderabad, India Inspire Full timePURPOSE OF THE POSITION: Associate will be responsible for building campaign programming and automation strategies to drive customer engagement through owned channels. This includes the execution, production Deployments and development of email, SMS, and push Campaigns, including promotional, transactional and lifecycle development. The ideal candidate...
-
Hyderabad, India Inspire Full timePURPOSE OF THE POSITION:Associate will be responsible for building campaign programming and automation strategies to drive customer engagement through owned channels. This includes the execution, production Deployments and development of email, SMS, and push Campaigns, including promotional, transactional and lifecycle development. The ideal candidate should...
-
vidhan sabha (hyderabad), India Randstad Full timeJob DescriptionRole SummarySenior ManagerNetwork & CommunicationsHyderabad/MumbaiAVPNetwork - Operations1) The candidate will be supporting the Production Network of INFINET and also steering the Projects.2) Review Network Performance periodically and plan for corrections.3) Escalation point for all P1 level of issues1. Develop and implement the long-term...
-
▷ Apply in 3 Minutes: Marketing Manager
1 month ago
Hyderabad, India Embassy Group Full timeBRAND- Develop Brand Strategies for all Brands in Region- Develop & execute monthly Brand Budgets and allocations- Ensure budget tracking and monitoring- Drive Brand Culture- Develop and Ideate Regional Brand Campaigns and LTOs- Work with Design Teams & seek creative approvals- Work with Digital Marketing Team to develop digital strategies for the brands-...
-
Senior Executive
1 month ago
Hyderabad, India ANSR Full timeWe are looking for an enthusiastic Human Resources (HR) Senior Executive to implement a variety of human resource programs. The HR department will depend on your assistance in a number of important functions such as Offer roll out, completion of preboarding documentation, BGV checks, onboarding, training and development etc.If you are looking to build your...
-
Salesforce Developer
2 months ago
Hyderabad, India Avenue Code Full timeAbout the company:Avenue Code is the leading software consultancy focused on delivering end-to-end development solutions for digital transformation across every vertical. We’re privately held, profitable, and have been on a solid growth trajectory since day one. We care deeply about our clients, our partners, and our people. We prefer the word...
