▷ Apply in 3 Minutes: Marketing Manager

3 weeks ago


Hyderabad, India Embassy Group Full time
BRAND

- Develop Brand Strategies for all Brands in Region- Develop & execute monthly Brand Budgets and allocations- Ensure budget tracking and monitoring- Drive Brand Culture- Develop and Ideate Regional Brand Campaigns and LTOs- Work with Design Teams & seek creative approvals- Work with Digital Marketing Team to develop digital strategies for the brands- Drive PR Strategies for the brands, and see to execution- Leverage Partnerships with relevant brands at local level- Leverage relationships with influencers to support brand marketing objectives- Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals- Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business- Drive Local Community Engagement Initiatives- Handling marketing Existing and New Stores in the region- Traditional media advertisement plans for each city allocated against each goal

DIGITAL

- Work on digital brand calendars with digital teamDrive brand related content generation & help shoot at café level to support digital team- Ensure seamless updates with local teams- Ensure execution of promotional whatsapp messages by regional teams, max twice a week, in sync with marketing and outlet

REPORTS

- Monthly marketing plan for each café to be prepared & discussed with Dept head by 20th of each month for approvals- Consolidated brand marketing reports to be shared every end of month- Campaign analysis to be kept ready at all times post completion. Café level social media performance of all campaigns also to be part of EOM (end of month) report
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