Email Marketing Manager
6 days ago
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities:
- Campaign Strategy and Execution:- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.- Audience Segmentation & Personalization:- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.- Implement personalization strategies within email campaigns to increase open and conversion rates.- Optimization & Reporting:- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.- Automation and Workflow Management:- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.- Create and manage automated workflows that improve the customer journey from awareness to loyalty.- Compliance and List Management:- Maintain and manage a clean and engaged subscriber database.- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.- Collaboration and Cross-Functional Support:- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements:
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.- 5+ years of experience in email marketing, with a strong portfolio of successful campaigns.- Proficiency in HubSpot and Mailchimp; experience in building and managing automation, workflows, and segmentations.- Strong analytical skills and the ability to interpret data to make informed decisions.- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.- Excellent written and verbal communication skills, with a keen eye for detail.- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills:
- Experience with HTML/CSS for email templates.- Knowledge of other CRM platforms or marketing automation tools.- Strong understanding of digital marketing and customer lifecycle.
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