Email Marketing Manager

1 week ago

Bengaluru, India Silvermine Group Full time

Position Overview:

The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.


Key Responsibilities:

  • Campaign Strategy and Execution:
  • Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
  • Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
  • Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
  • Audience Segmentation & Personalization:
  • Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
  • Implement personalization strategies within email campaigns to increase open and conversion rates.
  • Optimization & Reporting:
  • Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
  • Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
  • Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
  • Automation and Workflow Management:
  • Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
  • Create and manage automated workflows that improve the customer journey from awareness to loyalty.
  • Compliance and List Management:
  • Maintain and manage a clean and engaged subscriber database.
  • Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
  • Collaboration and Cross-Functional Support:
  • Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
  • Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.


Requirements:

  • Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in email marketing, with a strong portfolio of successful campaigns.
  • Proficiency in HubSpot and Mailchimp; experience in building and managing automation, workflows, and segmentations.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Knowledge of email compliance regulations, including CAN-SPAM and GDPR.


Preferred Skills:

  • Experience with HTML/CSS for email templates.
  • Knowledge of other CRM platforms or marketing automation tools.
  • Strong understanding of digital marketing and customer lifecycle.

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