Digital Marketing Analyst

3 weeks ago

Pune, India Deltax Full time

As a Digital Marketing Analyst, you are someone who is committed, disciplined and number driven and with an eagle's eye for catching the tiniest of performance gaps
- We are looking for an individual who has sound mathematical ability and interest in digital media, who can think on their feet and can drive insight from data.
- Job Details:
- Experience: Freshers (Any stream)
- Your day to day responsibilities shall encompass:
- Plan and execute digital media campaigns (e.g
- pay-per-click, search engine marketing, paid inclusion and other pay-for-performance marketing)
- Maintain and operate day-to-day campaign spend and allocation for client's paid search portfolio
- Identify and execute optimization recommendations to increase campaign ROI
- To partner closely with the product development, sales and technical account management teams and drive platform innovation and capture market opportunity
- Manage DeltaX bid tool for campaign trafficking, optimization and reporting
- Deliver comprehensive campaign analytics including but not always limited to paid search insights (may also include organic search, other paid media formats, website, social, mobile, qualitative, secondary data, etc.)
- To actively build relationships with clients and client partners
- Ability to understand the client's business goals to anticipate future needs and help determine the ideal solutions
- What youll need to succeed in the role:
- Bachelors/ Graduate in any stream with keen interest in Digital Marketing
- Must be able to thrive in a fast paced environment and be motivated to take on new challenges
- Demonstrate an ability to take initiatives and work independently as well as in a team environment
- Must be proactive, organized and result oriented with a strong sense of ownership
- Good oral and written communication skills
- Willingness to learn, adapt and grow
- Basic Excel and Presentation skills

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