AEO/GEO LLM Optimization Specialist

We are seeking an innovative, data-driven AEO/GEO Specialist to maximize our brand's visibility,

accuracy, and authority in LLM-powered environments. This role fuses advanced SEO practices with deep expertise in LLMs and the evolving AI-driven content ecosystem. The ideal candidate will ensure the company is discoverable, credible, and contextually represented across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and emerging AI-powered search experiences.

The position requires cross-disciplinary expertise—blending search optimization, AI search behavior analysis, content engineering, and performance tracking—while leveraging cutting-edge tools such as Profound, knowledge graph systems, and schema frameworks to influence generative AI output quality.

Key Responsibilities

Strategy & Research

• Develop and execute a comprehensive AEO (Answer Engine Optimization) and GEO

(Generative Engine Optimization) strategy aligned with business objectives.

• Monitor and analyze LLM (Large Language Model) query patterns, AI (Artificial Intelligence)

search trends, and knowledge ingestion sources to identify optimization opportunities.

• Conduct competitive AI visibility benchmarking, mapping where and how competitors appear

in LLM-generated outputs.

• Leverage Profound and similar AI search insight tools to uncover LLM prompt-response biases,

entity gaps, and untapped content opportunities.

Content Optimization & Knowledge Engineering

• Partner with content to produce LLM-friendly, authoritative, and factually precise content.

Some may be produced directly through platforms like Profound.

• Structure and tag information to improve AI discoverability, using schema markup, structured

data, and knowledge graphs to reinforce machine understanding.

• Ensure entity alignment across all owned content, aligning brand mentions, product

descriptions, and topical authority for consistency in LLM-generated responses.

• Experiment with prompt injection, context framing, and content formatting techniques to guide

LLM outputs toward brand-preferred narratives.

Technical Integration & AI Discoverability

• Collaborate with web engineering teams to bake AI-visibility best practices into websites, apps,

APIs, and content delivery systems.

• Integrate Profound insights into ongoing site architecture and metadata updates for AI-driven

query alignment.

• Maintain a structured AI content repository for feeding LLMs via open knowledge bases, public

APIs, and high-authority data sources.

Measurement & Continuous Improvement

• Define and track KPIs unique to AI search ecosystems, including LLM brand mention

frequency, position in AI summaries, and knowledge panel visibility.

• Use A/B testing frameworks to measure the impact of content, structure, and metadata

changes on LLM outputs.

• Continuously refine strategies based on LLM output audits, Profound analytics, and real-world

AI query testing.

Key Qualifications

• Solid background of 5+ years in SEO (Search Engine Optimization) with strong understanding of its principles, algorithms, data schema, and knowledge graphs.

• Deep understanding of how Large Language Models (LLMs like Claude, ChatGPT, Gemini,

Perplexity) work including training data, prompt engineering, and semantic search.

• Hands-on experience with AI search platforms including knowledge of how LLMs select and

present content. Familiarity with tools like Profound, Gauge or similar.

• Very knowledgeable on AEO (Answer Engine Optimization and GEO (Generative Engine

Optimization), and how they di^er from traditional SEO. Proven capability to improve brand

presence through LLM answers.

• Ability to structure content that LLMs will be able to discover, extract and cite in its responses

to search queries.

• Ability to define and track LLM specific KPIs and use A/B testing to impact LLM outputs.

• Understanding of Content Management Systems and web architecture.

• Bachelor's degree in Computer Science, Digital marketing, or related disciplines. Certifications

in SEO/AEO/GEO and emerging AI marketing disciplines will be a plus.

Write to to get connected