Search Engine Optimization Specialist

Job Title: SEO Executive

Location: Showoffff Office, BTM 2nd Stage, Bangalore

Experience: Minimum 2 Years

About Us:

Showoffff.in is a leading D2C fast fashion brand offering trend-forward apparel for both men and women. Known for rapid style drops, bold designs, and affordable pricing, we cater to a growing customer base across India. As we scale, we're looking for a seasoned SEO Executive with deep e-commerce experience, especially in the fashion and clothing domain.

Job Summary:

We're seeking a highly skilled SEO Executive who can take complete ownership of our organic growth strategy. The ideal candidate will have at least 2 years of hands-on SEO experience, ideally in D2C e-commerce and fashion, with a strong command over Shopify SEO, hyperlocal SEO, product title optimization, Answer Engine Optimization (AEO), and geo-targeted strategies (GEO).

You'll work closely with content, tech, and performance marketing teams to drive visibility, ranking, and revenue through organic channels.

Key Responsibilities:

• E-commerce & Fashion SEO: Optimize product, category, and landing pages to drive qualified traffic and conversions.
• Product Title Optimization: Create SEO-optimized product titles tailored for both search intent and fashion relevance.
• Shopify SEO Mastery: Leverage Shopify apps, themes, and custom settings to improve crawlability, site structure, and SEO health.
• Keyword Research: Conduct in-depth fashion-focused keyword research, covering seasonal trends, new launches, and competitor gaps.
• Answer Engine Optimization (AEO): Structure content to appear in featured snippets, People Also Ask (PAA), and voice search results.
• GEO & Hyperlocal SEO: Implement geo-targeted strategies to improve visibility in key Tier 1, 2 & 3 markets.
• On-Page SEO: Optimize meta tags, headers, alt tags, URLs, internal linking, and structured data.
• Technical SEO: Collaborate with developers to ensure mobile-first indexing, page speed, schema markup, crawl budget efficiency, and zero error issues.
• Content Collaboration: Write/guide SEO content for blogs, trend articles, product descriptions, and collection pages.
• Backlink Strategy: Plan and execute white-hat link-building campaigns, focusing on fashion and e-commerce publications.
• SEO Reporting: Track and analyze performance using Google Search Console, Analytics, SEMrush, Ahrefs, and Shopify Analytics.
• Competitive Intelligence: Monitor competitor brands, SERP shifts, and emerging SEO trends in the fashion space.

Qualifications:

• 2+ years of SEO experience, preferably in D2C e-commerce and fashion/apparel verticals.
• Strong working knowledge of Shopify SEO and ecosystem apps.
• Proven experience with hyperlocal SEO, AEO, and GEO targeting.
• Demonstrated ability to craft SEO-optimized product titles and content that converts.
• Proficiency in SEO tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console.
• Understanding of HTML/CSS/JavaScript basics for technical SEO purposes.
• Strong command over keyword strategy, content planning, and SEO trend adaptation.
• Excellent communication and analytical skills.

Preferred:

• Prior experience working with D2C fashion/clothing brands.
• Exposure to seasonal fashion trend SEO planning.
• Hands-on experience with Shopify schema, Liquid code adjustments, or third-party SEO tools for Shopify.
• Ability to work in a fast-paced, drop-driven fashion environment.

Perks & Benefits:

• Competitive salary with performance-linked incentives
• Work directly with the core marketing and brand team
• Opportunity to grow with one of India's fastest-scaling D2C fashion brands
• Generous employee discounts on Showoffff.in
• A collaborative, young, and creative work culture