Brand & Social Media Manager

2 weeks ago

Gurugram, India The Wellness Co. Full time

Brand & Social Media Manager | Premium Wellness & Lifestyle Brand | Gurugram

Full-Time | Gurugram | On-Site

Industry:
Wellness, Health, Lifestyle, Premium Services

Experience Level:
5–8 Years

About The Wellness Co.

The Wellness Co. is one of India's fastest-growing integrative wellness brands, redefining health and lifestyle through cutting-edge therapies, holistic care, and transformative experiences. With multiple centres across India and a rapidly expanding footprint, we are seeking a
Brand & Social Media Manager
to lead our brand storytelling, digital strategy, and social media presence.

This is an opportunity for a
highly creative, data-driven, and execution-focused professional
who has succeeded in similar roles within
wellness, healthcare, lifestyle, or premium consumer industries
.

Key Responsibilities

As our
Brand & Social Media Manager
, you will be responsible for building and scaling The Wellness Co.'s
brand presence, digital ecosystem, and community engagement
across online and offline channels.

  • Social Media & Digital Strategy:
  • Own and execute the social media calendar across Instagram, LinkedIn, YouTube, and other platforms.
  • Drive audience growth, engagement, and organic lead generation through data-backed strategies.
  • Ensure consistent brand voice and premium positioning across all content.
  • Content & Creative Direction:
  • Conceptualize and oversee brand-aligned content (visual, written, video).
  • Collaborate with the design team to produce on-brand creatives and campaign assets.
  • Plan and coordinate photo/video shoots for marketing and brand campaigns.
  • Influencer & Partnership Marketing:
  • Lead influencer outreach, brand collaborations, and co-created content initiatives.
  • Build partnerships with wellness, lifestyle, and premium consumer brands.
  • Drive collaborative events, activations, and cross-promotions.
  • Events & Community Building:
  • Plan and manage brand-led events, wellness workshops, and community activities.
  • Interface with partners, media, and clients during on-ground initiatives.
  • Advertising & Media Coordination:
  • Manage digital ad requirements (in coordination with performance marketing).
  • Liaise with agencies and PR partners for campaigns, articles, and media placements.
  • Oversee print/digital brand assets for campaigns, launches, and brand activations.
  • Analytics & Growth:
  • Track performance of campaigns, content, and social platforms.
  • Deliver actionable insights to optimize strategies month-on-month.
  • Ensure lead-generation and engagement KPIs are consistently met.

What We're Looking For

Must-Have Qualifications & Experience:

  • 5–8 years of experience in
    brand management, social media marketing, or digital strategy
    , ideally in
    wellness, healthcare, lifestyle, hospitality, or premium consumer industries
    .
  • Proven track record of
    growing social media platforms
    and delivering measurable brand impact.
  • Strong
    content writing and communication skills
    (English, Hindi a plus).
  • Experience managing influencers, agencies, and PR/media partners.
  • Creative thinker with an eye for design, brand storytelling, and premium positioning.
  • Highly organized with strong execution capabilities and ability to manage multiple projects simultaneously.

Good-to-Have:

  • Prior experience in managing brand events, launches, or celebrity/influencer campaigns.
  • Familiarity with CRM systems, analytics dashboards, and marketing automation tools.
  • Knowledge of wellness/healthcare industry trends.

Why Join The Wellness Co.?

  • High Ownership & Impact:
    Drive the voice and visibility of one of India's fastest-growing wellness brands.
  • Creative Freedom:
    Work in a culture that values bold ideas, innovation, and premium storytelling.
  • Career Growth:
    Be part of a rapidly scaling brand with opportunities to grow into senior leadership roles.
  • Premium Brand Ecosystem:
    Collaborate with top influencers, wellness experts, and industry leaders.
  • Employee Wellness Benefits:
    Complimentary access to therapies and health programs.

Perks & Benefits

  • Competitive compensation & performance-based incentives.
  • Complimentary access to The Wellness Co.'s premium therapies & services.
  • Continuous learning opportunities in wellness, marketing, and brand leadership.
  • Collaborative, energetic, and health-conscious work culture.


Location:
Gurugram (On-Site, Full-Time)


Start Date:
Immediate

If you're passionate about shaping brands, building communities, and driving growth in wellness — we'd love to hear from you.

Apply now on LinkedIn or send your CV to
&
with the subject line:
Brand & Social Media Manager – Gurugram
.

BrandManager #SocialMediaManager #InfluencerMarketing #DigitalMarketingJobs #WellnessIndustry #HealthcareMarketing #LifestyleBrand #GurugramJobs #MarketingLeadership #BrandStrategy

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