Social Media Manager

2 weeks ago

Gurugram Gurugram India AccioJob Full time

Job Description

About the Role:-

We're looking for a sharp, creative, and execution-focused Social Media Manager to manage AccioJob's presence across platforms like Instagram, LinkedIn, and YouTube. This role is for someone who's not just a content enthusiast but also a brand thinker - someone who understands what clicks with students, working professionals, and hiring managers.

You'll own the entire social media lifecycle - from planning content calendars and writing engaging copy to publishing, tracking performance, and optimizing based on data. You'll work closely with video editors, designers, influencer partners, and the performance marketing team to create meaningful content.

What You'll Be Doing:-

Social Media Management & Execution

- Plan, build, and execute a consistent monthly content calendar across LinkedIn, Instagram, YouTube Shorts, etc. (25 posts per platform/month)
- Schedule and publish posts using social media tools, ensuring optimal timing and format
- Keep content fresh by experimenting with memes, reels, carousels, testimonials, and trend-jacking
- Monitor platform engagement (likes, comments, DMs) and stay on top of social trends

Content Writing & Campaign Development

- Write crisp, engaging copy for reels, memes, carousels, placement stories, student wins, and new feature announcements
- Work with internal teams (product, placement, performance) to support ongoing marketing campaigns
- Lead content research around job prep tips, career transitions, industry hiring trends, and tech skilling
- Identify reference content or creators to bring fresh ideas to execution

Community Building & Influencer Collaboration

- Drive interaction with followers and build micro-communities by responding to DMs, comments, and questions
- Track and manage audience feedback, especially student concerns or negative sentiments
- Collaborate with the influencer manager to ideate and develop creator-led content that complements the brand voice

Analytics & Content Optimization

- Track performance KPIs including reach, engagement, shares, conversions, and sentiment
- Present monthly reports with clear insights and experiments for the next cycle
- Identify early underperformers and tweak content accordingly to improve results week-over-week

Brand Voice & Content Consistency

- Ensure tone and storytelling consistency across social posts, brochures, emailers, and product updates
- Write clear, compelling content that reflects Acciojob's mission to help people launch meaningful tech careers

What We're Looking For :-

- 12 years of experience in social media, content, or brand marketing
- Exceptional writing and storytelling skills especially for Gen Z/young adult audiences
- A sharp eye for trends, hooks, and platform-specific content strategies
- Bonus: Experience in EdTech, youth-focused brands, or placement-oriented content
- Bonus: Comfortable using Canva, Notion, or similar design/collab tools

What You'll Get:-

- Full ownership of Acciojob's social media engine with creative freedom
- A fast-paced, collaborative team that encourages experimentation and bold ideas
- A front-row seat to India's tech education + placement revolution
- Real-world exposure to building and growing an engaged online community

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