Manager - Sales (METRO Cash & Carry India)

4 weeks ago

Meerut, India Reliance Retail Full time

Job Title: Manager - Sales (Assistant Store Manager Grade)

Location: Meerut, Uttar Pradesh

Industry: B2B Wholesale & Retail

Reports to: Store Business Head (Store Manager)

Job Purpose

The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Offices & Institutions. Responsible for driving business development and repeat billing from tagged customers.

Key Responsibilities

  • Drive overall sales growth and market penetration in target segments.
  • Lead the customer acquisition strategy to expand the client base.
  • Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders.
  • Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions).
  • Lead business development initiatives to increase market share and sales volume.
  • Ensure repeat billing from tagged customers and enhance customer retention strategies.
  • Monitor and adjust strategies to achieve sales targets and customer satisfaction.
  • Collaborate with cross-functional teams to ensure operational efficiency and sales alignment.
  • Evaluate market trends and competition to develop proactive sales strategies.
  • Maintain regular reporting to the Store Business Head on sales performance and team progress.

Key Performance Indicators (KPIs)

  • Sales Growth: Achieving growth in sales revenue across key customer segments.
  • Repeat Billing: Maximizing the frequency of repeat sales from tagged customers.
  • HVS vs NHVS Sales Proportion: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS).
  • Increasing Share of Wallet: Growing the sales contribution from existing clients.
  • Achieving Top Line and Bottom Line Business Limits: Meeting financial targets and profitability goals.

Functional Competencies

  • Strong sales management and team leadership skills.
  • Ability to develop and execute strategic business development plans.
  • Proficiency in customer acquisition and retention strategies.
  • In-depth knowledge of B2B wholesale and retail industry dynamics.
  • Experience in handling sales across multiple channels.
  • Knowledge of the local market to understand customer preferences and trends.

Behavioural Competencies

  • Excellent communication and interpersonal skills.
  • Strong problem-solving and decision-making abilities.
  • Ability to work under pressure and meet deadlines.
  • High level of empathy and emotional intelligence in team management.
  • Results-oriented, with a focus on achieving business objectives.

Requirements

  • Area Sales Manager level experience in FMCG sales.
  • Background in Processed Food, Commodities, and DnT product range within the FMCG industry.
  • Minimum Graduate qualification, with preference for PGDBM in Sales & Marketing specialization.
  • Knowledge of the local market to cater to customer needs effectively.

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