Head Marketing

1 month ago

chandigarh, India Raffles Educity Full time

Function/Department : Marketing

Division : Corporate Office

Job Purpose:

This position will play a critical role in developing and executing the Marketing strategy for business for India market, with the objective of building the Organisation as the “Most Preferred Brand” for immigration services and IELTS coaching, and achievement of Brand Visibility, customer acquisition targets, market share and revenue enhancement

Key Accountabilities :

The position is responsible for:

To develop and execute entire gamut of marketing activities responsible for Global Brand Building Develop and Manage relationships with Ad Networks, Digital Agencies, vendors and partners To lead the Briefing and liason with Creative Media, and PR team on Brand campaigns To conduct and actively market the organizational brand at seminars, job fairs, industry associations, professional association To collaborate and liason with academic institutions and colleges to actively promote the brand Developing the Annual Marketing Budget for the brands followed by monthly budgeting, forecasting and planning for Brand and campaigns Planning monthly marketing calendar in liaison with Branch Heads and the Branch marketing teams Media planning and managing execution of ATL, BTL activities on all the campaigns Driving media planning and buying for maximum impact of the campaigns at minimum costs To drive Market intelligence around best practices and current trends Use customer insights, marketplace trends, competitive knowledge and portfolio metrics to strategically identify and lead the development and execution of new marketing capabilities and platform initiatives Collaborating with Branch heads and their teams to achieve business targets (Customer Acquisition / Registration targets for Immigration and IELTS) Designing and driving process for ensuring relevant, quality marketing content is being prepared To design and execute a robust Rural Marketing strategy to achieve high rural penetration and customer acquisition targets from rural market To actively drive Digital Media Marketing through initiatives like Website Planning & DevelopmentContent Writing, content marketing and content automationSocial Media Marketing and social media optimizationSearch engine optimization (SEO)Search engine marketing (SEM)Influencer marketingCampaign marketingData-driven marketingE-commerce marketingE-mail direct marketingDisplay advertising, e–books, and optical disks and games

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