AI Product Management Course Marketing Expert

2 weeks ago

Hubli, India Mahesh's AI PM Community Full time
AI Product Management Course Marketing Expert
Location: Remote
Salary Range: 10+ LPA
About the Role:
We are seeking a dynamic and results-oriented Marketing Expert to drive student enrollment for our AI Product Management course on the Maven platform. You will be responsible for developing and executing a comprehensive marketing strategy to attract, engage, and convert prospective students.
Key Responsibilities:
Marketing Strategy:
Develop and implement a multi-channel marketing strategy tailored to the target audience of aspiring AI product managers.
Identify and prioritize key marketing channels, including social media, email marketing, content marketing, paid advertising, and partnerships.
Set clear goals and KPIs for marketing campaigns, and track performance to ensure ROI.
Promotions:
Plan and execute promotional campaigns to generate excitement and interest in the course.
Utilize various promotional tactics, such as discounts, early bird offers, webinars, and contests.
Collaborate with the course instructor and Maven team to create compelling promotional materials.
Content Marketing:
Create and curate high-quality content that showcases the value and benefits of the course.
Develop blog posts, articles, videos, and other content assets that resonate with the target audience.
Optimize content for search engines (SEO) to increase organic visibility.
Paid Advertising:
Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Ads.
Conduct keyword research, create ad copy, and monitor campaign performance.
Optimize ad campaigns to maximize conversions and minimize costs.
Community Building:
Engage with the target audience on social media and other online communities.
Build relationships with influencers and thought leaders in the AI and product management space.
Foster a sense of community among current and prospective students.
Qualifications:
Proven track record: 3+ years of experience in marketing, preferably in the education or technology sector.
Data-driven: Strong analytical skills and experience with marketing analytics tools.
Creative: Ability to generate innovative marketing ideas and campaigns.
Excellent communication:   Strong written and verbal communication skills.
Self-starter:   Highly motivated and able to work independently.
Passionate about AI and product management: A genuine interest in the subject matter will be a plus.
Education :
MBA or equivalent from tier-1 college.
Benefits:
Remote work: Enjoy the flexibility of working from anywhere.
Competitive salary: 10 + LPA
Impactful work:   Make a real difference in the lives of aspiring AI product managers.

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