Vice President Marketing

3 weeks ago

delhi, India Skyleaf Consultants LLP Full time
Job Description: Offline Marketing - AVP
Experience-min 10 Years
Position Overview:
As a Visual Merchandiser, you will play a key role in enhancing the brand image and driving sales
through effective visual presentation strategies. Your responsibilities will include overseeing EBO
(Exclusive Brand Outlet) branding, BTL (Below-the-Line) activities, in-shop branding, and
strategizing the overall look and feel of the brand across all touchpoints.
Key Responsibilities:
1. **EBO Branding:**
- Develop and implement branding strategies for Exclusive Brand Outlets (EBOs) to ensure
alignment with the brand's identity and values.
- Collaborate with cross-functional teams to create engaging visual displays, signage, and
promotional materials that enhance the EBO experience and drive foot traffic.
- Monitor and maintain brand consistency across all EBOs, ensuring that visual elements reflect
the brand's ethos and messaging.
2. **BTL Activities:**
- Conceptualize and execute below-the-line (BTL) marketing activities, including events,
promotions, and activations, to increase brand visibility and engagement.
- Collaborate with marketing and sales teams to develop BTL campaigns that resonate with target
audiences and drive traffic to retail outlets.
- Evaluate the effectiveness of BTL activities through metrics such as footfall, sales uplift, and
customer feedback, and provide insights for continuous improvement.
3. **In-Shop Branding:**
- Design and implement in-shop branding initiatives to create impactful visual displays and
merchandise presentations that drive sales and enhance the overall shopping experience.
- Work closely with store managers and sales staff to ensure that in-shop branding aligns with
merchandising guidelines and reflects current promotions and campaigns.
- Regularly refresh in-shop displays and signage to maintain visual interest and highlight key
product offerings.
4. **Strategizing Brand Look and Feel:**
- Lead the development of visual merchandising guidelines and standards to ensure consistency
in brand presentation across all channels, including retail stores, online platforms, and third-party
outlets.
- Collaborate with creative teams to develop concepts for seasonal campaigns, window displays,
and product launches that convey the brand's identity and resonate with target audiences.
- Conduct regular store visits and audits to assess compliance with visual merchandising
standards and provide guidance and support to store teams as needed.

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