Head/Vice President
3 weeks ago
As the Vice President and brand Marketing Head, you will be instrumental in shaping and executing our brand strategy to enhance market presence and drive growth.
Key Responsibilities:
- Develop and execute comprehensive brand marketing strategies to position the brand effectively and differentiate it from competitors.
- Lead the development and evolution of the brand's visual identity, ensuring consistency across all touchpoints.
- Collaborate with crossfunctional teams to translate brand objectives into impactful marketing campaigns that resonate with our target audience.
- Oversee the planning, execution, and analysis of marketing initiatives, including product launches, promotions, events, and partnerships.
- Drive continuous improvement of the customer experience, identifying opportunities to enhance satisfaction, loyalty, and advocacy.
- Stay abreast of industry trends, consumer insights, and competitive landscape to inform strategic decisionmaking.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 10+ years of progressive experience in marketing roles, with a proven track record in brand management and strategy development.
- Deep understanding of the Indian market landscape, consumer behavior, and competitive dynamics.
- Strong analytical skills and the ability to translate data and insights into actionable strategies.
- Exceptional leadership and communication skills, with the ability to inspire and influence crossfunctional teams.
- Experience leading highperforming teams in a fastpaced environment.
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