Adobe Analytics

3 weeks ago

Hyderabad, India Quess IT Staffing Full time

Company Name:- Quess IT Staffing

  • Job Title- Adobe Analytics

Experience Required: 3+ Years

Notice Period: Immediate to 15 Days

Location - Hyderabad

• Design & develop Adobe Analytics solution & technical implementation documentation for web and app platforms.

• Work with business partners to define measurement strategies

• Translating those strategies into tracking and reporting configurations

• Work with the business partners/ developers/architects to devise and deploy robust data layers (mainly focusing on Adobe Analytics)

• Strong understanding on Mobile SDK

• Recommend and implement tagging solutions to meet the tracking requirements.

• Develop scripts and plugins to solve ad-hoc tracking issues.

• Recommend to improving internal techniques, processes and quality assurance for analytics.

• Provide actionable insights through your own analysis on the basis of available data

• Present ideas and outcomes of initiatives to stakeholders.

• Drive data maturity for analytics purpose.

• Work with different APIs, raw data, reporting and visualization platforms

• Serve as SME for Adobe Analytics and help upskill our existing Analytics Solutions.

• Administer the Adobe Analytics product - variables, processing rules, classifications, marketing channels, data feeds

• Create dashboards and ad hoc reports showcasing present trends, progress rate against established KPIs, goals, and lead generation activities

• Analyze to identify traffic trends

Analyze website traffic (segments) to better understand user experience based on factors like source, channel, visitor frequency, location, etc.

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