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Marketing Content Specialist

2 months ago

Coimbatore, India EdisonOS Full time

EdisonOS is a comprehensive SaaS platform that enables educators and institutions to take their training businesses online. Our platform empowers users to build, manage, and scale their educational offerings with ease, providing a seamless solution for the creation and delivery of engaging courses.

We are looking for a Content Marketer to lead the creation and implementation of content marketing strategies that drive growth, engage educators, and position EdisonOS as a leader in the EdTech space.


As a key member of the marketing team, you will produce high-quality content that educates and converts prospects into loyal customers.


Key Responsibilities:

  • Content Strategy: Develop and execute a comprehensive content marketing strategy to support the company’s growth goals, focusing on brand awareness, lead generation, and customer retention.
  • Content Creation: Produce a variety of content formats, including blog posts, white papers, eBooks, case studies, email campaigns, landing pages, webinars, video scripts, infographics, and social media content.
  • SEO & Keyword Strategy: Conduct keyword research and implement SEO best practices to ensure all content is optimized for search engines and ranks highly for targeted keywords.
  • Content Distribution: Manage content distribution across multiple channels (website, email, social media, and third-party sites) to maximize reach and engagement.
  • Lead Nurturing: Create and optimize content for lead nurturing campaigns, including email sequences, drip campaigns, and educational resources for different stages of the customer journey.
  • Collaborate with Teams: Work closely with product, sales, and customer success teams to align content with the needs of different personas and stages of the sales funnel.
  • Analytics & Reporting: Track and measure the performance of content marketing efforts using analytics tools. Generate insights to continuously improve content performance and ROI.
  • Social Media Marketing: Develop a content calendar for social media platforms, creating posts that engage the audience and showcase EdisonOS’s expertise in the EdTech industry.
  • Thought Leadership: Develop thought leadership content that positions EdisonOS as an industry leader, focusing on trends and innovations in online education and EdTech.

Qualifications:

  • Experience: 1-3 years of experience in content marketing, with a proven track record in B2B SaaS, preferably in EdTech or a related industry.
  • Skills:
  • Strong writing and editing skills with a focus on clear, concise, and engaging content.
  • In-depth knowledge of SEO, keyword research, and optimization techniques.
  • Ability to create content that appeals to different buyer personas, including educators, administrators, and decision-makers.
  • Familiarity with content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo).
  • Marketing Expertise: Experience developing and executing content strategies that drive qualified leads and improve conversion rates.
  • Analytics-Driven: Ability to analyze content performance using tools like Google Analytics, SEMrush, or other reporting platforms, and make data-driven decisions for optimization.
  • Creative & Strategic: Ability to balance creative content creation with strategic marketing goals, ensuring content is both engaging and aligned with broader marketing objectives.