Content Strategist
3 weeks ago
Objectives of this role Developing and executing a content strategy that aligns with our organisation’s goals.
Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
Creating and managing relationships with external content creators and influencers.
Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.
Tasks of this role Owning the content strategy for a website and managing the entire content creation process from ideation to publication.
Identifying trends, content gaps and target audience preferences.
Ensuring content creation for different platforms and distribution across multiple platforms and channels.
Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.
Guiding the content production team for SEO optimisation, video editing and graphic design to make it user and search-engine friendly.
Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.
Required skills and qualifications Bachelor’s degree in English, journalism, communications, marketing or a related field.
Extensive experience with content creation, strategy building and content marketing.
Experience working with content management systems (CMS) like Hubspot.
Working knowledge of search engine marketing (SEM).
Exemplary interpersonal, verbal and written communication skills.
Excellent planning and management skills to oversee multiple content campaigns.
Preferred skills and qualifications Good understanding of user behaviour and user experience design.
Familiarity with email marketing and social media marketing campaigns.
Knowledge of best practices used to enhance user experience (UX).
Strong understanding of SEO principles and keyword research.
Ability to work with customer relationship management (CRM) and marketing automation software.
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