Search Engine Optimization Strategist
3 weeks ago
Responsibilities:
1 - Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in organic search
2 - Track, report, and analyze website analytics on-site initiatives, and off-site activities
3 - Optimize blogs or articles and landing pages for high Domain Authority and Page Authority
4 - Perform ongoing keyword discovery, expansion, and optimization
5 - Research and implement search engine optimization recommendations
6 - Research and analyze competitor SEO strategy
7 - Develop and implement a link-building strategy
8 - Work with the development team to ensure SEO best practices are properly implemented on newly developed code
9 - Work with editorial and marketing teams to drive SEO in content creation and content programming
10 - Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
11 - Make changes to the website backend for on-site optimization
12 - Implement measurement and monitoring of performance metrics to understand progress on SEO
13 - write high-quality website content, like page descriptions, meta-data, etc.
14 - Know how to use GMB and improve the GMB rankings on both maps and search
Performance review:
Our team will review your performance monthly based on the below:
SEO results for clients
Organic revenue growth
Organic business growth
Data tracking and analytics skill
Requirements:
1 - Min 2-3 years of SEO experience and 1-2 years of Data analytics experience
2 - Solid understanding of performance marketing, conversion, and online customer acquisition
3 - In-depth experience with website analytics tools (e.g, Google Analytics, SEM Rush, NetInsight, Omniture, WebTrends)
4 - Working knowledge of HTML, CSS, and JavaScript development and constraints
5 - Knowledge of ranking factors and search engine algorithms
6 - Up-to-date with the latest trends and best practices in SEO
7 - Excellent written and verbal communication skills
8 - Comfortable analyzing high volumes of data daily
9 - BS/MS degree in a quantitative, test-driven field
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