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PPC Manager

2 months ago

India Graygraph Technologies Pvt Ltd Full time

JD FOr PPC Manager

4-5 Years’ Experience with Digital Marketing Agency Background

Work Location - Sec 63 Noida

Monday to Friday working

RESPONSIBILITIES:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Facebook, Linkedin)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Find ways to show performance for low budget campaigns.
  • Keep abreast of PPC and SEM trends

Requirements and skills

  • Proven experience as a PPC Manager Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Linkedin) is preferred
  • Working knowledge of analytics tools (Google GA4, Microsoft Clarity and other tools.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus