PPC Specialist

5 days ago


india EstateMint Full time

Key Responsibilities:

PPC Management:

  • Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising (e.g., Facebook Ads, LinkedIn Ads).
  • Conduct keyword research to identify new opportunities and optimize existing campaigns.
  • Create compelling ad copy and design engaging ad creatives.
  • Monitor and analyze campaign performance, adjusting strategies as needed to achieve KPIs.
  • Perform A/B testing to continually improve ad effectiveness and ROI.
  • Manage PPC budgets, ensuring cost-effectiveness and achieving the desired ROI.

Landing Page Optimization:

  • Design and create high-converting landing pages that align with PPC campaigns and overall marketing goals.
  • Utilize A/B testing and user feedback to refine landing page designs and content.
  • Collaborate with design and development teams to ensure landing pages are visually appealing and functionally effective.
  • Analyze landing page performance using tools such as Google Analytics and make data-driven recommendations for improvements.
  • Ensure landing pages are optimized for SEO and mobile responsiveness.

Qualifications:

  • Bachelor’s degree in Computer, Marketing, Business, Communications, or a related field.
  • Proven experience in managing PPC campaigns and optimizing landing pages.
  • Proficiency with PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and tools (Google Analytics, SEMrush, etc.).
  • Strong understanding of PPC best practices, bid management, and conversion tracking.
  • Experience with landing page tools and platforms (e.g., Unbounce, Leadpages, or similar).
  • Excellent analytical skills and the ability to interpret data to drive decision-making.
  • Strong written and verbal communication skills.
  • Attention to detail and ability to manage multiple projects simultaneously.

Preferred Skills:

  • Certification in Google Ads and/or Bing Ads.
  • Experience with CRO (Conversion Rate Optimization) techniques.
  • Knowledge of SEO best practices.


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