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PPC Specialist

3 months ago

India INSIDEA Full time

About the Company

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster.

Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.


Job Description

We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing, implementing, and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns, including search, display, and social media advertising, and will drive targeted traffic to our website to maximize ROI.


Job Responsibilities

Campaign Management:

  • Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).
  • Conduct keyword research and selection for PPC campaigns.
  • Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.
  • Set up and manage ad groups, bids, and budgets to achieve desired performance.

Performance Analysis:

  • Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROI.
  • Use data analysis to identify trends and insights for continuous campaign improvement.
  • Provide regular reports to stakeholders on campaign performance and key metrics.

Optimization:

  • Implement A/B testing for ad copy, landing pages, and bid strategies to improve campaign performance.
  • Adjust bids, ad placements, and targeting settings to optimize campaign effectiveness.
  • Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.

Collaboration:

  • Work closely with the content, design, and web development teams to ensure cohesive marketing efforts.
  • Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
  • Communicate with external partners and agencies as needed for campaign support and management.

Tools and Technology:

  • Utilize PPC tools and platforms (e.g., Google Ads, Google tag manager, Looker Studio.) to manage and optimize campaigns.
  • Stay updated on new tools and techniques that can enhance campaign performance.


Skills Requirement

  • Strong understanding of PPC, SEM, and digital marketing concepts.
  • Proficiency in using Google Ads, Bing Ads, and social media advertising platforms.
  • Familiarity with tools like Google Analytics, Google Tag Manager, and other analytics software.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Google Ads certification is a plus.


Required Experience

  • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Minimum of 3-4 years of experience in managing PPC campaigns.
  • Proven track record of successful PPC campaign management and optimization.