(Apply Now) Head

3 days ago

Navi Mumbai, India Pixelo Digital Full time
Job Description

Pixelo Digital is seeking a dynamic and experienced Head - Email Marketing & OutBound to spearhead our lead generation efforts and drive revenue growth. As the Head - Email Marketing & OutBound, you will play a crucial role in building and optimizing our sales funnel, generating high-quality leads through various channels, and nurturing them into loyal customers. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to align strategies and optimize conversion rates.

If you possess an analytical, data-driven mindset and thrive in a fast-paced, dynamic environment, then the Pixelo office is the ideal workplace for you

How to Apply?

If you find this opportunity relevant and exciting, please share your additional details through the provided Google For.

will help the hiring team reach out to you at the earliest.

Responsibilities:

- Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.- Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and Whatsapp.- Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results- Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.- Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging- Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.- Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.- Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.- Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.- Manage client relationships, ability to strategize and present in a cohesive way.

Qualification:

- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.- 5-8 years in B2B SaaS demand generation, preferably within the technology industry.- Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha- Preferred qualifications include prior involvement in B2B marketing.- Proficient in marketing analytics, ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.- Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.- Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.- Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

Contact Information:

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