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Head of Paid Search

4 weeks ago

Vadodara, Gujarat, India Adnaut Full time

About Us

Adnaut is a digital media consultancy that empowers brands and advertisers to make data-smart media investments, maximizing business outcomes with precision and efficiency. As a navigator in the Ad-Tech universe, our vision is to elevate marketing standards through conscious decisions that prioritize both business and environmental sustainability - delivering impact, one impression at a time. We push the boundaries of advertising technology by developing solutions that keep advertisers at the core of everything we do. Our key services include Digital Media, Data & Strategy, and Analytics & AI solutions. Through these, we ensure that every ad spend counts, driving decisions that shape the future of Ad-Tech - boldly, fearlessly, and sustainably.

Job Overview

We're looking for a results-driven Paid Media Specialist to lead and scale our performance marketing efforts across Google Ads, Bing, and other PPC platforms. This is a strategic hands-on role client facing role where you'll manage full-funnel, data-driven campaigns for international clients, with a strong focus on acquisition, retention, and ROI.

You'll collaborate with cross-functional teams (analytics, creatives, product, and strategy) to launch impactful campaigns that drive measurable business outcomes. The ideal candidate brings deep PPC expertise, international campaign experience & client management, and a strong understanding of how performance marketing connects to the broader customer journey.

Key Responsibilities

  • Provide strategic leadership and hands-on execution for campaigns across Google Ads, Microsoft Bing, and other paid search platforms
  • Set up, manage, and optimize campaigns with a focus on performance, ROAS, and CAC efficiency
  • Monitor and interpret campaign performance, deliver insightful reporting, and identify optimization opportunities
  • Lead A/B testing efforts to enhance creative, copy, bidding, and landing page performance
  • Stay ahead of platform updates, algorithm changes, and industry best practices
  • Work closely with cross-functional teams (analytics, programmatic, data science, sales, and tech) to align performance strategies
  • Scale campaigns for international markets including UK, US, and other regions
  • Build and implement full-funnel strategies including acquisition, retention, win-back, and churn-prevention campaigns
  • Contribute to the development of processes, automation, and internal products to scale client performance
  • Onboard, train, and manage junior PPC specialists or team members as needed
  • Build and maintain SOPs for campaign operations, QA, and reporting
  • Create and deliver client-ready presentations and performance reviews

Requirements and Skills

  • 5-8+ years of experience in managing Google Ads and Microsoft Bing campaigns
  • Strong experience in international PPC campaigns. Run and manage search campaigns in the - Europe, Asia, Middle East, North and South America markets.
  • Strong leadership skills and management capability - i.e. Upskilling the team and setting the standard for what good looks like
  • Storytelling and client facing presentation skills - Ensuring that we are able to not only do the doing, but also to lead by example, and create market leading strategic narratives to win, grow and retain business
  • Strong presentation and client-facing skills with the ability to clearly communicate performance insights, strategies, and campaign outcomes to both technical and non-technical stakeholders.
  • In-depth knowledge of keyword strategy, audience targeting, pixel-based tracking, and conversion funnels
  • Experience with Google Analytics, Data Studio, and tag management
  • Track record of building and scaling performance-driven media strategies
  • Hands-on experience with audience segmentation, retargeting, and brand campaigns
  • Proven ability to create and interpret data dashboards and attribution models
  • Strong skills in Excel, PowerPoint, and campaign performance reporting
  • Detail-oriented mindset with excellent communication, writing, and editing skills
  • Willingness to learn, test, and adopt new tools and methodologies
  • Experience in automation, feed management, or PPC-focused tech tools is a big plus

What we Offer?

  • Fixed salary & performance bonus
  • Fully remote working with flexible hours
  • Full access to premium tools
  • Opportunity to work directly with founders & decision-makers
  • Be part of a fast-growing agency with a performance-first culture

Esop options

Location: Remote