Senior Digital Marketing Specialist

6 days ago

Vadodara, Gujarat, India beBeePaid Full time ₹ 7,50,000 - ₹ 12,50,000

Job Overview:

  • We are seeking a Senior Paid Search Analyst to join our team. This is an exciting opportunity for someone who is passionate about paid search marketing and wants to make a real impact on our business.

Key Responsibilities:

  • Analyze campaign performance and provide data-driven insights to inform strategic decisions.
  • Develop and execute paid search campaigns across multiple platforms, including Google AdWords and Microsoft Advertising.
  • Optimize media spend to maximize ROI and achieve key performance indicators (KPIs).

Requirements:

  • 4+ years of experience in building and executing paid search strategies based on client goals and objectives.
  • Expertise in keyword research, ad copywriting, and landing page optimization.
  • Proficient in using tools like Google AdWords Editor and bidding platforms.
  • Strong analytical and reporting skills, with ability to develop budget projections and pace campaigns based on monthly budgets.
  • Excellent English language skills and strong communication skills.
  • Knowledge of online business marketing principles and ability to stay up-to-date with industry trends.

PREFERRED SKILLS:

  • Working knowledge of third-party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.

Personal Characteristics:

  • Self-starter with strong initiative and problem-solving skills.
  • Team player with ability to work collaboratively and communicate effectively.
  • Managerial skills with ability to lead by example and mentor others.
  • Analytical and results-oriented with ability to prioritize tasks and meet deadlines.
  • Strong organizational skills with ability to manage multiple projects simultaneously.

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