
Creative Marketing Strategist
3 weeks ago
About Us
We are a fast-growing UGC-driven Digital Marketing Agency, helping brands grow with impactful storytelling, creative campaigns, and performance-driven strategies. We are looking for a Head of Brand Strategy & Creative Growth who will lead our brand strategy, digital campaigns, and content direction to help clients scale effectively.
Key Responsibilities
- Brand Strategy & Positioning
- Develop brand identity, tonality, and positioning for client brands.
- Create strategies that align with business goals (sales, leads, engagement, visibility).
- Content & Campaign Direction
- Ideate what kind of reels, posts, and content themes should be created.
- Spot trends, hashtags, and keywords for maximum engagement.
- Build monthly content calendars & campaign roadmaps.
- Creative Leadership
- Guide video editors, graphic designers, and UGC creators on execution.
- Approve creative concepts and ensure alignment with brand strategy.
- Suggest formats for viral reels, storytelling posts, influencer collabs.
- Performance & Growth Integration
- Work closely with the Performance Marketing team to align creative with ads strategy.
- Suggest content hooks for higher ROAS and engagement.
- Analyze campaign results and optimize strategy accordingly.
- Client & Team Collaboration
- Act as the brand voice consultant for clients.
- Present strategies & creative directions in client meetings.
- Mentor junior strategists/creatives in the team.
Key Skills Required
Strong understanding of Digital Marketing, UGC, and Social Media Trends (Instagram, YouTube, TikTok-like content, etc.)
Proven experience in brand strategy & campaign planning
Creative thinker with ability to turn ideas into scalable strategies
Knowledge of performance marketing basics (FB Ads, Google Ads, ROAS, CTR, etc.)
Strong communication & presentation skills
Ability to lead cross-functional teams (Performance Marketers, Designers, Video Editors)
Analytical mindset to measure impact of strategies
Job Types: Full-time, Permanent
Pay: ₹30, ₹35,000.00 per month
Work Location: In person
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