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Creative Lead

2 months ago

Bengaluru, India Pocket FM Full time
As a Creative Lead specializing in YouTube and Facebook content, you will be the driving force behind the entire performance and success of our shows on these platforms. This role requires a unique blend of creative vision, strategic thinking, and digital expertise to ensure our content reaches and engages target audiences effectively.

Key Responsibilities:

Show Performance Ownership:∙ Take full ownership of the show's performance on YouTube and Facebook∙ Develop strategies to maximize views, engagement, and overall audience satisfaction on bothplatforms.

Creative Leadership:∙ Shape and maintain the creative vision for the show, tailoring content to suit the preferences ofYouTube and Facebook audiences.∙ Collaborate with promo producers, writers, editors and sound designers to enhance the appeal of the show on these platforms.

Audience Engagement:∙ Implement strategies to enhance audience engagement, interaction, and community building onYouTube and Facebook.∙ Leverage analytics and audience insights to refine content and engagement strategies.

Platform Optimization:∙ Stay abreast of algorithm changes and platform trends on YouTube and Facebook.∙ Optimize content for discoverability, searchability, and share ability to maximize organic reach.

Collaboration and Coordination:∙ Coordinate closely with content production teams to align content creation with the uniquedynamics of YouTube and Facebook.∙ Collaborate with marketing and social media teams to cross-promote content effectively.

Metrics and Reporting:∙ Monitor key performance indicators (KPIs) and analyze data to assess the success of content onYouTube and Facebook.∙ Provide regular reports and insights to stakeholders, recommending adjustments as needed.

Emerging Trends and Innovation:∙ Identify and capitalize on emerging trends in online video and social media to maintain acompetitive edge.∙ Explore and implement innovative content formats and strategies.

Qualifications:Proven experience of 7-10 years of OAP for films or series, with a focus on YouTube and Facebook content.In-depth understanding of YouTube and Facebook algorithms, trends, and best practices.Strong creative and strategic thinking abilities.Proficient in using analytics tools and data-driven decision-making.Excellent communication and collaboration skills.Ability to adapt to a dynamic digital landscape and drive continuous improvement.

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