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Dentsu Creative
3 months ago
Senior Creative Director - Copy
Job Description:
- The purpose of this role is to work closely with the Business Directors and Strategy leads to help push the creative boundaries of the agency output for existing clients and new business opportunities.
- Present innovative and differentiating ideas and concepts to clients.
- They will be responsible for the creative ownership, creative strategic development and overall concept development.
- Delivers integrated communications solutions, creative platforms and executions
- Realises the strategic direction and creative vision of the agency
- Works closely with the creative department to develop differentiating and original creative concepts and award winning creative work to impact a client's business to great effect
- Ensures the best creative resource is allocated to the correct projects by liaising with traffic and project managers
- Takes ownership for the delivery of the client's brand vision
- Creatively supports the effective use of technology and its applications to solve business problems
- Champions, defines and feeds back on the creative process and output; quality of briefs, regular reviews, feedback channels, creative quality and collaboration
- Proactively identifies opportunities to increase depth and breadth of creative work performed for clients, both from an understanding of the clients business and needs, but also from a knowledge of the industry, innovation and competitors
- Leads the creative team through regular work reviews, check - ins, goal planning and training.
- Mentors direct reports, creates a supportive culture and encourages people to consistently excel
- Identifies opportunities to create high profile blog posts, industry articles, internal presentations, industry presentations