Email Marketing Executive

3 weeks ago

Pune, India UniAthena Full time

Job Designation - Email Marketing Executive


Job Description - We are seeking an experienced and results-driven Email Marketing Expert to join our marketing team, successful candidate will be responsible for improving the conversion rate at different stages in the consumer life cycle via Email Communication.


Key Responsibilities:

  • Planning and Implementing automated Email communication flow to increase engagement and conversion at different stages in the consumer journey
  • Defining clear KPIs for evaluating the performance of strategies implemented Monitor, report, and analyze performance to improve conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey.
  • Develop and execute email marketing strategies to increase engagement, conversion, and revenue
  • Create and design email campaigns, including templates, content, and graphics
  • Segment and target email lists to maximize campaign effectiveness
  • Test and optimize email campaigns for deliverability and performance
  • Analyze and report on campaign metrics, such as open and click-through rates
  • Stay up-to-date on industry best practices and new technologies to improve email marketing efforts
  • Collaborate with other departments, such as Data Analytics, PPC, and Learner engagement, to ensure campaigns align with overall business objectives


Qualifications:

  • 2+ years of experience in email marketing
  • Proven track record of developing and implementing successful email marketing campaigns
  • Strong knowledge of email marketing platforms and tools, such as Mailchimp, Sendinblue, and Marketo
  • Experience with A/B testing, segmentation, and personalization techniques
  • Strong analytical skills, including experience with email marketing metrics and data analysis

This is a full-time position with competitive compensation and benefits package. If you are an experienced email marketing professional with a passion for driving results, we encourage you to apply.


Industry
  • Higher Education
Employment Type

Full-time


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