Channel Specialist, Email

3 weeks ago


Pune, India Springer Nature Group Full time

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit and follow @SpringerNature / @SpringerNatureGroup

Job Title: Channel Specialist, Email 

Location:  Gera Commerzone, Grant Road, Kharadi, Pune

About Springer Nature:

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood, and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.

About the Role:

We are seeking a talented Email Marketing Specialist to join our dynamic marketing team at Springer Nature. The ideal candidate will have 3-5 years of experience in email marketing, with a strong understanding of SAP Marketing Cloud and Marmind platforms. The role requires expertise in AB testing, email strategy development, and email advocacy to drive engagement and conversion across our audience segments. If you are passionate about email marketing and eager to make a difference in the academic publishing industry, we encourage you to apply for this exciting opportunity at Springer Nature. Join us in shaping the future of research and education through innovative digital marketing strategies.

KEY RESPONSIBILITIES INCLUDE:

1. Develop and execute email marketing campaigns using SAP Marketing Cloud and Marmind platforms, ensuring timely delivery and optimal performance.

2. Collaborate with cross-functional teams to define audience segmentation strategies and personalize email content for maximum relevance and impact.

3. Conduct AB tests to optimize email performance metrics such as open rates, click-through rates, and conversion rates.

4. Analyze campaign data and provide actionable insights to continuously improve email marketing effectiveness and ROI.

5. Stay up to date with industry trends and best practices in email marketing, recommending innovative approaches to enhance Springer Nature's email strategy.

6. Serve as an email marketing advocate within the organization, promoting the value of email as a key channel for customer engagement and retention.

Experience, skills and qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. 2- 3 years of experience in email marketing, preferably in the publishing or academic sector.

3. Proficiency in SAP Marketing Cloud and Marmind platforms, with hands-on experience in campaign creation, execution, and reporting.

4. Strong analytical skills with the ability to interpret data and derive actionable insights to optimize email performance.

5. Experience with AB testing methodologies and tools to drive continuous improvement in email marketing campaigns.

6. Excellent communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders.

7. Demonstrated strategic thinking and problem-solving abilities to develop and execute successful email marketing strategies.

8. Passion for innovation and staying ahead of industry trends in email marketing and digital communications.

#LI-SK1

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here



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