Product Marketer

1 week ago

Mumbai, Maharashtra, India Karkhana Full time

Product Marketer Location: Mumbai or Bangalore (Work from Office) Employment Type: Full-time Experience Level: Mid-Level (Minimum 3 years of relevant experience in marketing B2B SaaS products) About Us Karkhana.io is transforming India's MSME manufacturing ecosystem by enabling growth and digitization for customers and suppliers. Our digital platform, KKonnect.io , drives innovation with tools like the Automated Costing Engine (ACE) , Supplier Directory, and Procurement Platform. What is ACE? ACE is an AI-driven tool designed to simplify and speed up costing in the manufacturing industry. It provides instant, accurate cost estimates for CNC machining components, helping businesses save time, optimize workflows, and win more orders. About the Role We are looking for an experienced and innovative Product Marketer to join our team. The ideal candidate should have a deep understanding of the B2B SaaS space and a proven ability to successfully launch and drive the growth of new products. As a Product Marketer, you will take ownership of developing and implementing a go-to-market strategy for our SaaS product. This includes conducting market research to understand customer pain points, crafting compelling messaging and positioning, and designing targeted campaigns to boost product adoption and engagement. You will work hand-in-hand with the product development team to align the product's features and positioning with market needs, ensuring it delivers maximum value to our target audience. This role is perfect for someone passionate about executing marketing strategies, understanding customer needs, and driving meaningful results in a fast-paced environment. Key Responsibilities Create and execute a data-driven go-to-market strategy for ACE. Take ownership of the go to market, user acquisition, and activation funnel. Understand customer pain points, market trends, and competitive landscape to refine ACE's positioning. Work closely with the product team to translate technical features into compelling customer-facing narratives. Build sales collateral, case studies, demo scripts, and other tools to support the sales team. Maintain a robust reporting system to track key performance indicators. Plan and execute digital campaigns across social media, email, and other channels. Develop and execute event marketing strategies for exhibitions and conferences. Build and manage a thriving online community for ACE users and stakeholders.Foster discussions, share insights, and establish ACE as an industry leader. Develop and publish high-quality blogs, articles, and landing pages to boost ACE's SEO rankings. Research and implement relevant keywords for organic traffic growth. Analyze and report on campaign performance metrics. Use insights to continuously refine strategies. What We're Looking For Experience : 3+ years in product marketing, preferably in a SaaS or manufacturing-related domain. Strategic Thinking : Ability to understand user needs and create GTM strategies tailored to specific market segments. Storytelling Skills : Strong ability to translate technical features into relatable and compelling messages. Digital Expertise : Hands-on experience with marketing tools like Google Analytics, CRM systems, and social media platforms. Collaboration : Experience working with cross-functional teams, including product, design, and tech. Knowledge of Manufacturing : Familiarity with CNC machining or manufacturing processes is a plus. Why Join Us? Impact : Be part of a team transforming the manufacturing industry with innovative tools. Growth : Work on cutting-edge products with opportunities to grow your career. Collaboration : Join a passionate team of innovators and problem-solvers. Culture : Thrive in a fast-paced, collaborative environment that values creativity and results. Additional Information Location : Mumbai or Bangalore (Work from Office) Industry : SaaS/Manufacturing

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