Market Research Analyst 2
4 weeks ago
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Job Summary
The Market Research Analyst, 2 serves as an analyst for the Customer Insights and Interactions team. Primary objective of the team is to measure the impact of consumer perceptions and customer experience on their engagement (behavioral and financial indicators). The individual in the said role is responsible to design and implement an end to end survey by using appropriate tools and technologies. The individual also conducts descriptive and statistical analyses on customer feedback captured from surveys to draw implications from this data, and take a story-driven approach to effectively present the results from the survey. Results of analysis inform business decisions and provide content for client publications. The role involves working closely with the Strategist, Senior Market Research Analyst on advanced analyses and strategic research projects as well as automating analyses and other key processes to improve department efficienciesEssential Job Functions
Survey Design and Programming - Develops surveys including questionnaire, analysis plan, sampling and logic. Knowledge of programming and testing survey design on survey tools such as Qualtrics and Sawtooth etc. Having knowledge about Well versed with different research methodologies such as Conjoint & MaxDiff etc is an added advantage. Business Writing and Communication - Has strong business writing skills - narrative, appealing, succinct. Conveys complex research ideas in a compelling and easier way through writing. Effective storyboarding to be able to communicate the story from survey findings. Writes reports for senior management and/or external publications Data Analysis & Market Research - Analyzes and interprets survey data, draws conclusions and develops recommendations based on the results to present a compelling storyline. Uses secondary research tools and methods to complement findings from primary research. . Performs advanced statistical analyses basis requirement (including, but not limited to Segmentation, Driver Analysis, Conjoint, Discrete Choice and MaxDiff etc.) Researches and compiles competitive intelligence benchmarking insights/reports to identify key trends within retail/credit industries and their relevance to various audiences. Process Improvement - Identifies process efficiencies by automating repetitive tasks / processes used in analysis and data reporting (research and complaint data)..Supports the Lead, Sr. Market Research Analyst in developing a strategy for integrating data across analytic platformsReports to: Manager
Working Conditions/ Physical Requirements: Normal office environment
Direct Reports: None
Minimum Qualifications :
Bachelor’s degree in Statistics or Quantitative Field or equivalent experience Two to five years' work experience within market research, customer analytics or similar roleOther Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread FinancialTM is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.
Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices.
All job offers are contingent upon successful completion of credit and background checks.
Bread Financial is an Equal Opportunity Employer.
Job Family:
MarketingJob Type:
Regular-
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