Market Research Analyst

3 weeks ago


India CareerXperts Consulting Full time

We're looking for a data-driven and inquisitive Market Research Analyst to join our team. You'll play a vital role in conducting research, analyzing market trends, and providing actionable insights that support strategic decision-making across the organization.

Responsibilities:

  • Design and conduct market research studies using various methodologies (surveys, interviews, focus groups, etc.)
  • Analyze large datasets from various sources (market research reports, customer surveys, social media)
  • Identify key market trends, customer needs, and competitor analysis
  • Translate complex data into clear, concise, and visually compelling reports and presentations
  • Communicate research findings and recommendations to stakeholders across departments (marketing, sales, product development)
  • Stay up-to-date on industry trends, consumer behavior, and research methodologies

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience)
  • Minimum 2+ years of experience in market research or a similar analytical role
  • Strong analytical skills and proficiency in statistical software (SPSS, Excel)
  • Excellent written and verbal communication skills with the ability to present complex findings to diverse audiences
  • Experience with data visualization tools (e.g., Tableau) is a plus
  • Ability to manage multiple projects simultaneously and meet deadlines
  • A curious mind and a passion for understanding market dynamics


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