Growth Marketer

3 weeks ago


Mumbai, India Yocket Full time
About Us We are the largest and most active online platform for international education
Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities.
Today, Yocket is the largest community-driven online platform for international education. We help the study abroad aspirants by connecting them to the best universities over the world. Till date, we have helped more than 10,00,000 students across countries pursue their higher education.
Every day thousands of students use our products to explore universities, connect with peers and alumni from renowned universities.  Recently we were chosen as one of the Top 100 Indian Startups by Google and MeitY’s Appscale Academy Initiative We’re also ranked #18 on AppStore Top Charts - Education
At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you in our team
Job Description We are looking for a highly motivated and results-oriented individual to help us drive customer acquisition and retention through innovative digital marketing strategies.
Responsibilities:
Developing and managing digital campaigns across paid media channels (Facebook/Meta, Google Ads)
Owning and improving the performance of digital marketing channels
Managing budgets and campaigns to drive strong ROI and efficient CAC
Overseeing ad development, testing, and analysis for performance optimization
Understanding and utilizing marketing funnels to drive growth
Creating and analyzing reports for daily performance, optimizing campaigns
Coordinating with communication teams to execute strategies aligned with campaign objectives
Managing P&L and identifying strategic plans
Requirements Skills & Qualifications:
3-5 years of relevant experience managing digital campaigns
Strong analytical and problem-solving skills
Proficiency in Microsoft Excel and G Suite apps
Good to have:  Relevant industry experience, strong organizational and resource management skills
Benefits Health Insurance
Flexible Work Timings
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