Manager Marketing Innovation

6 days ago

Bengaluru, India Tata Consumer Products Full time
Key Deliverables in this role
Financial Outcomes
Launch & Sustain innovations
Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction
Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.
Create launch & sustenance plan for pilots in line with business objectives for Organic India
Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches in Organic India
Deliver the plan in full in liaison with sales and in line with agreed timelines
Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.
On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept
Analyze and present NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch
Actively support various cost control and waste minimization initiatives
Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience
Customer Service
Responsible for GTM plan and execution, which consists of
Work closely with Ecom, MT, GT team to create the GTM strategy
Be the key stakeholder in project management – Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market
Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective
Internal Processes
Create the marketing mix & brand assets including packaging, logo, brand book
Work closely with agencies and internal teams to deliver the project on time
Expereince to analyze and understand consumer trends data to ideate on new innovation opportunities
Innovation and Learning
Create the innovation pipeline
Participate in the Organic India innovations pipeline process from ideation, concept development to project management
Create a sharp marketing mix for the brand and buzz worthy launch and communication plan
Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP’s business strategy
Critical success factors for the Role
4-6 years of marketing experience
Must have min 2-3 years’ experience in innovation/marketing
MBA from a premier B-school
Desirable success factors for the Role
Good communication skills and stakeholder management capabilities
Exposure to sales would be an advantage
Familiarity with the consumer goods, FMCG, Beverage, personal care, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
Design thinking:
Communicate consumers’ requirements throughout the business to ensure that their needs and desires are the focus of future activity
Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities
Promote understanding of the core values and personality of the brand

  • Manager Marketing Innovation

    1 week ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this role Financial Outcomes Launch & Sustain innovations - Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction - Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and...

  • Manager Marketing Innovation

    7 days ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesLaunch & Sustain innovations- Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction- Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix...

  • Manager Marketing Innovation

    1 week ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesLaunch & Sustain innovationsParticipate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introductionFollow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix...

  • Manager Marketing Innovation

    7 days ago

    Bengaluru, Karnataka, India Tata Consumer Products Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Key Deliverables in this roleFinancial OutcomesLaunch & Sustain innovationsParticipate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introductionFollow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix...

  • Manager Marketing Innovation

    1 week ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this role Financial Outcomes Launch & Sustain innovations Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing...

  • Manager Marketing Innovation

    1 week ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesLaunch & Sustain innovationsParticipate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introductionFollow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix...

  • Manager Marketing Innovation

    2 weeks ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesLaunch & Sustain innovationsParticipate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introductionFollow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix...

  • Manager Marketing Innovation

    1 week ago

    Bengaluru, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesLaunch & Sustain innovationsParticipate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introductionFollow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix...

  • Chakr Innovation

    1 day ago

    Bengaluru, India Chakr Innovation Private Limited Full time

    About the job:Department: SalesRole:We are actively seeking a high-performing and experienced Manager - Channel Sales to spearhead our growth strategy in the ECB Segment.In this role, you will play a pivotal role in expanding our sales reach and driving revenue growth across the South Indian region.You will be responsible for identifying, recruiting, and...

  • Digital Marketing Manager

    10 hours ago

    Sitha Rama Palya, Bengaluru, India Nettrix Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are looking for results-driven Digital Marketing Executive and Digital Marketing Manager responsible for planning, executing, and optimizing online marketing campaigns to promote our real estate projects, increase qualified leads, and strengthen the company's digital presence. This role requires a blend of strategic thinking, creativity, and hands-on...