Manager Marketing Innovation

4 weeks ago

Bengaluru, India Tata Consumer Products Full time
Key Deliverables in this role
Financial Outcomes
Launch & Sustain innovations
Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction
Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.
Create launch & sustenance plan for pilots in line with business objectives for Organic India
Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches in Organic India
Deliver the plan in full in liaison with sales and in line with agreed timelines
Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.
On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept
Analyze and present NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch
Actively support various cost control and waste minimization initiatives
Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience
Customer Service
Responsible for GTM plan and execution, which consists of
Work closely with Ecom, MT, GT team to create the GTM strategy
Be the key stakeholder in project management – Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market
Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective
Internal Processes
Create the marketing mix & brand assets including packaging, logo, brand book
Work closely with agencies and internal teams to deliver the project on time
Expereince to analyze and understand consumer trends data to ideate on new innovation opportunities
Innovation and Learning
Create the innovation pipeline
Participate in the Organic India innovations pipeline process from ideation, concept development to project management
Create a sharp marketing mix for the brand and buzz worthy launch and communication plan
Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP’s business strategy
Critical success factors for the Role
4-6 years of marketing experience
Must have min 2-3 years’ experience in innovation/marketing
MBA from a premier B-school
Desirable success factors for the Role
Good communication skills and stakeholder management capabilities
Exposure to sales would be an advantage
Familiarity with the consumer goods, FMCG, Beverage, personal care, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
Design thinking:
Communicate consumers’ requirements throughout the business to ensure that their needs and desires are the focus of future activity
Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities
Promote understanding of the core values and personality of the brand

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