Senior Marketing Manager/ Lead

2 days ago

Noida, India Karyan Infratech Full time

Job Summary:
We are looking for a seasoned Lead Marketing with over 10 years of experience in Marketing Communication, Google Ads/Digital Campaigns, and Corporate Social Responsibility (CSR) activities. The ideal candidate will be responsible for leading brand communication strategies, driving ROI-focused digital campaigns, and managing CSR initiatives to enhance the organizations reputation and stakeholder engagement.
The candidate should preferably come from the real estate industry, with proven expertise in building strong brand visibility, generating qualified leads, and delivering measurable marketing outcomes.
Key Responsibilities:
Marketing Communication:

  • Develop and lead integrated marketing communication strategies aligned with corporate goals.
  • Drive brand positioning through PR, media, events, and internal communication campaigns.
  • Manage creative agencies, vendors, and partners to deliver impactful marketing material.
  • Ensure consistency of brand messaging across all platforms.

Digital Marketing & Google Ads:

  • Strategize, plan, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, Shopping).
  • Lead SEO/SEM initiatives to improve web presence and lead generation.
  • Analyze campaign performance, optimize for conversions, and prepare management reports.
  • Stay updated with digital marketing trends and introduce innovative strategies.

Corporate Social Responsibility (CSR):

  • Design and execute CSR strategies in alignment with company values and regulatory guidelines.
  • Build partnerships with NGOs, government bodies, and community organizations.
  • Drive employee engagement programs linked to CSR initiatives.
  • Oversee CSR reporting, audits, and sustainability communication.

Qualifications & Skills:

  • MBA/PG in Marketing, Communication, or related discipline.
  • 10+years of proven experience in marketing communication, digital marketing, and CSR.
  • Hands-on expertise in Google Ads, Analytics, SEO/SEM tools, and digital campaign management.
  • Strong stakeholder management and leadership skills.
  • Excellent communication, presentation, and analytical abilities.
  • Experience in handling CSR compliance and reporting preferred.
  • Excellent writing, communication and presentation skills fluent in spoken and written English.
  • Quick and alert mind with ability to adapt and be flexible.
  • Solid computer skills design software and Microsoft Office
  • Familiarity with Customer Relationship Management and Content Management System software.
  • Presents a professional, friendly and positive demeanour at all times.
  • Maintains the highest integrity and honesty levels at all times.

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