Head of Digital Marketing

2 months ago

Bengaluru, India Azentio Full time

The Company

Vision for Azentio:


Azentio aims to be the leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa. We will achieve this by:

Providing world class software products, built on the latest technologies

Providing best in class customer service, built on a deep understanding of our domains and local nuances

Being an employer of choice, attracting high quality talent

Achieving top quartile growth and margins.


Azentio Core Values:


We work as one, Collaborate without boundaries, and win together

We work with Uncompromising Integrity and Accountability

Customer is at the core of all that we do

We are Diverse and Inclusive . We treat our people, our customers and our wider community with Respect and Care

We Innovate , we Excel and we Grow Together

We Give Back to our communities through our business and our people​

We take Pride in all that we do and together we Enjoy the journey ​


Company Overview:


Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions. Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE™ (Universal Lending), AMLOCK™ (Anti-Money Laundering & Compliance software suite), PREMIA™ Astra (Core Insurance software), ORION™ (Enterprise Resource Planning software) and MFUND Plus™ (Asset Management platform). Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.


Azentio offers a comprehensive range of products – serving core operations to modern digital needs – for the financial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.


At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must be taken by committing to excellence - excellence in our products, our services, our ideas, and our people.


The Position: Head - Digital Marketing

Location: Bangalore

Experience: 12 to 15 Years

Level: A4

Job Description

We are seeking a results-driven Digital Marketing Manager to lead our marketing efforts at Azentio Software. This role is pivotal in driving awareness, engagement, and lead generation for our B2B software products. The ideal candidate will have a strong background in website management, SEO, social media management, and content strategy, with a passion for leveraging digital channels to achieve business objectives.


Roles & Responsibilities:


  • Manage, and maintain and continuously improve the Azentio website including developing a content and lead generation strategy
  • Handling Strategic online initiatives.
  • Develop and execute comprehensive digital marketing strategies to increase brand visibility, generate leads, and drive customer acquisition for our B2B software products.
  • Lead SEO initiatives to optimize website content, improve search engine rankings, and increase organic traffic. Conduct keyword research, monitor keyword performance, and implement on-page and off-page SEO techniques.
  • Manage and optimize paid advertising campaigns across various digital channels, including Google Ads, LinkedIn Ads, and other relevant platforms. Monitor campaign performance, adjust budgets, and optimize targeting to maximize ROI.
  • Oversee the company's social media presence, including content creation, posting, community management, and engagement. Develop and implement social media campaigns to increase followers, enhance brand awareness, and drive traffic to our website.
  • Create and execute a content strategy that aligns with business goals, target audience preferences, and industry trends. Develop high-quality content assets such as blog posts, whitepapers, case studies, infographics, and videos to educate and engage our audience.
  • Collaborate with the sales and product teams to develop marketing collateral, sales enablement materials, and product messaging that resonate with target customers and support the sales process.
  • Monitor and analyse key performance metrics across all digital marketing channels, including website traffic, engagement, conversion rates, and customer acquisition cost. Use data-driven insights to optimize marketing campaigns and improve overall performance.
  • Stay updated on digital marketing trends, best practices, and emerging technologies. Continuously evaluate and recommend new tools, platforms, and strategies to enhance our digital marketing efforts.
  • Work closely with external agencies, freelancers, and vendors to support marketing initiatives and expand our digital capabilities as needed.
  • Collaborate with cross-functional teams to ensure alignment between marketing activities and overall business objectives. Communicate regularly with stakeholders to provide updates on marketing performance and gather feedback.


Qualifications:

  • Bachelor’s degree in marketing, Business, Communications, or related field.
  • Proven experience as a digital marketer, with a focus on B2B software products or related industry.
  • Strong understanding of SEO principles and best practices. Experience with SEO tools such as Google Analytics.
  • Proficiency in managing social media platforms for business purposes.
  • Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey key messages to target audiences.
  • Demonstrated experience in developing and executing digital marketing campaigns across multiple channels, including paid search, display advertising, and social media.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing performance.
  • Strong project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement. Willingness to explore new ideas and experiment with different marketing tactics.

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