Digital Marketing Specialist

4 weeks ago


chennai, India Nyx Wolves Full time

Key Responsibilities

Ø Developing and executing user acquisition strategies.

Ø Managing campaigns across digital channels (Google Ads, Facebook Ads Manager)

Ø Analyzing campaign performance and optimizing for ROI.

Ø Conducting market research and lead generation.

Ø Collaborating with cross-functional teams for alignment.

Ø Keeping abreast of industry trends and best practices.

Ø Organic Growth Tactics: Implement strategies for brand visibility.

Ø Audience Targeting: Utilize segmentation for effective outreach.

Ø Competitor Analysis: Stay informed on industry trends.

Ø Reporting: Provide insights and recommendations to stakeholders.

Ø A/B Testing: Conduct tests to enhance conversion rates.

Ø Social Media Management: Maintain brand presence and engagement.


Requirements:

Ø Bachelor's degree in marketing, Communications, Business, or related field.

Ø 2-3 years of proven experience in digital marketing, with expertise in user acquisition and social media management.

Ø In-depth knowledge of digital advertising and social media platforms.

Ø Strong analytical skills and proficiency in analytics tools.

Ø Fluent in Tamil and English with excellent communication skills.

Ø Creative mindset with experience in multimedia content development.

Ø Proven track record of managing successful user acquisition campaigns.

Ø This role requires a blend of strategic thinking, creativity, analytical acumen, and effective communication skills to drive successful user acquisition campaigns and contribute to business growth effectively.

Ø Strong analytical skills and proficiency in analytics tools for tracking campaign performance and deriving actionable insights (e.g., Google Sheets, Google Slides Google, Microsoft Excel)



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