Lead Generation Executive

3 weeks ago

Mysuru, India Ignitefirst Solutions Full time

A reputed company setting up its branch/back office in Mysore is looking for a creative & intelligent Engineering/Management graduate with strong analytical & data analysis skills, IT/Digital orientation and Marketing aptitude to be part of company's lead generation function using digital tools and applications.

Key Responsibilities:

Outbound Lead Generation:

Consistently generate unique & quality B2B leads by following established criteria, processes and using existing/new digital tools/applications to achieve the daily lead requirement of company's outbound sales process.

Inbound Lead Generation:

Continuously generate quality inbound leads for company's products & services through targeted, contextual and consistent social media activities, marketing and engagement.

Researching and pinpointing the best sources and methods to reach the target audience, creating and testing landing pages, forms, emails, ads, and other content that capture and qualify leads, managing and segmenting the leads database to ensure accuracy and integrity, analyzing and reporting on the performance of lead generation campaigns, collaborating with the sales team to align goals and processes, and staying informed on the latest trends in lead generation and digital marketing.

Take ownership of company's social accounts, design and execute campaigns that target and engage potential customers who are interested in the company's products or services.

Content Creation & A/B Testing:

Make use of AI tools and applications to create captivating content for lead generation.

Liaise with internal departments and external agencies for content creation, wherever required.

Create and optimize content that resonates with prospects and conduct A/B testing, data analysis, and web analytics to measure and improve lead generation campaigns.

Skills and Qualifications:

Bachelors degree in Engineering / MBA: with excellent academic records to demonstrate strong analytical and quantitative skills.

Excellent communication and interpersonal skills: Clear and concise communication, both written and verbal.

IT/Digital Skills: Should have a very high affinity to IT/Digital tools and applications to learn and master various lead generation tools and platforms quickly and continuously to keep abreast with new technological developments.

Creativity: Should have above average creativity in visual arts.

Marketing Orientation: Excellent marketing orientation to envision and develop comprehensive knowledge and understanding of the customer journey and buyer persona of the target market

Traits: Ability to prioritize tasks, manage multiple projects, excellent attention to details and self-driven with a creative and analytical mindset.

Experience: 0-2 Years experience in a related field.

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