Head of Marketing
3 days ago
Experience : 12 - 20 Yrs
Location : Bangalore
Designation : Head of Marketing
Job Role:
The Senior Manager of Marketing is a senior leadership role responsible for overseeing and directing all marketing activities within the organization. This position plays a critical role in developing and executing marketing strategies to drive business growth, enhance brand visibility, and achieve revenue targets. The Senior Manager of Marketing will lead a team of marketing professionals and collaborate with cross-functional teams to ensure alignment with overall business objectives.
Responsibilities:
- Develop consumer focusedmarketing, identify productspecific markets, developmarket.- Make promotion strategy for all marketing department verticals including ATL, BTL and others.- Identify and pitchto key distribution channels. Help sales in developing retail channel.- Identify and apply the right marketing media for focused “consumer, distribution channel, markets”.- Prepare and manage annual budgets for marketing vertical and get it implemented.- Set, monitor, and report on team goals. Implement CRM for performance monitoring.- Ensure the various ATL activities such as Digital Marketing, Public Relations, content creationusing inhouse resources and external resources.- Make a strategicplan for retailsegment, this need to be inclusive plan including Sales partners and Own team. It shall help Sales and Marketing Head to deliversales target as per the business plan.- Develop a strong brand equity of company and its products. Get company the required Mind share in market.- Building a strong database. Mentor Data analytics team and bring out actionable points followedby MIS.
Qualification:
- MBA in Marketing from reputed Institute (preferably IIM or Tier-1 Colleges).- Should have spearheaded Marketing vertical in Agriculture industryfor at least 5 years.- Strong knowledge of Agriculture industry,rural market, distribution development in Agri.- Excellent leadership, communication, sales, and customerservice skills.- Computer literacy and good organizational skills.- Strong creative thinkingand problem-solving skills.- The ability to work underpressure and handlestress.- Experience of handling a team size of 5-10 employees.
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