Head of Marketing

1 week ago


gurgaon, India e-Hireo Full time
JOB DESCRIPTION
Experience : 12 - 20 Yrs
Location : Bangalore
Designation : Head of Marketing
Job Role:
The Senior Manager of Marketing is a senior leadership role responsible for overseeing and directing all marketing activities within the organization. This position plays a critical role in developing and executing marketing strategies to drive business growth, enhance brand visibility, and achieve revenue targets. The Senior Manager of Marketing will lead a team of marketing professionals and collaborate with cross-functional teams to ensure alignment with overall business objectives.
Responsibilities :
Develop consumer focusedmarketing, identify productspecific markets, developmarket.
Make promotion strategy for all marketing department verticals including ATL, BTL and others.
Identify and pitchto key distribution channels. Help sales in developing retail channel.
Identify and apply the right marketing media for focused “consumer, distribution channel, markets”.
Prepare and manage annual budgets for marketing vertical and get it implemented.
Set, monitor, and report on team goals. Implement CRM for performance monitoring.
Ensure the various ATL activities such as Digital Marketing, Public Relations, content creationusing inhouse resources and external resources.
Make a strategicplan for retailsegment, this need to be inclusive plan including Sales partners and Own team. It shall help Sales and Marketing Head to deliversales target as per the business plan.
Develop a strong brand equity of company and its products. Get company the required Mind share in market.
Building a strong database. Mentor Data analytics team and bring out actionable points followedby MIS.
Qualification :
MBA in Marketing from reputed Institute (preferably IIM or Tier-1 Colleges).
Should have spearheaded Marketing vertical in Agriculture industryfor at least 5 years.
Strong knowledge of Agriculture industry,rural market, distribution development in Agri.
Excellent leadership, communication, sales, and customerservice skills.
Computer literacy and good organizational skills.
Strong creative thinkingand problem-solving skills.
The ability to work underpressure and handlestress.
Experience of handling a team size of 5-10 employees.
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