SPIRO | Marketing Manager | pune

4 weeks ago

pune, India SPIRO Full time

Job Title: Marketing Manager

Department: Marketing

Reports To: Head Proposition

Location: India

Job Summary:

The Marketing Manager will lead the marketing team in planning and executing marketing strategies to promote the company’s products and services. This role involves managing marketing campaigns, overseeing market research, and working closely with sales, product development, Operations, and other departments to ensure consistent messaging and branding.

Key Responsibilities:


Marketing Strategy and Planning:

  • Develop and implement comprehensive marketing strategies to enhance brand visibility and achieve business goals.
  • Analyse market trends, customer insights, and competitive landscape to inform marketing strategies.
  • Set marketing goals, KPIs, and budgets, and ensure alignment with overall business objectives.


Campaign Management:

  • Plan, execute, and oversee marketing campaigns across various channels, including digital, print, and social media.
  • Monitor and evaluate the effectiveness of marketing campaigns, adjusting strategies as needed.
  • Collaborate with creative teams to produce marketing materials, such as brochures, videos, and social media content.


Team Leadership:

  • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative work environment.
  • Assign tasks, set deadlines, and ensure the team meets its goals.
  • Conduct regular performance reviews and provide constructive feedback.


Market Research and Analysis:

  • Conduct market research to identify new opportunities and trends.
  • Analyse data on consumer behaviour, sales, and competitors to inform marketing strategies.
  • Prepare and present regular reports on marketing performance and ROI to senior management.


Brand Management:

  • Ensure consistent brand messaging and identity across all marketing channels.
  • Oversee the creation and maintenance of brand guidelines.
  • Protect and enhance the company’s brand reputation through effective public relations and communication strategies.


Customer Relationship Management - Net Promoter Score and Monetisation:

  • Devise and drive NPS methodology
  • Help drive Higher NPS across markets and devise methodology to monetise and scale positive word of mouth


Digital Marketing:

  • Oversee the company’s online presence, including website, social media, and email marketing.
  • Utilize SEO, SEM, and other digital marketing techniques to drive traffic and engagement.
  • Analyse and report on digital marketing metrics to measure success and optimize campaigns.


Sales Support:

  • Lead Generation: Develop strategies to generate high-quality leads for the sales team.
  • Sales Collateral: Create effective sales materials, brochures, and presentations.
  • Dealer Support: Provide marketing support to dealerships, including local campaigns and promotional materials.


Performance Metrics and Reporting:

  • KPIs Monitoring: Track key performance indicators (KPIs) such as sales growth, lead conversion rates, customer acquisition costs, and return on marketing investment (ROMI).
  • Reporting: Regularly report on marketing performance, providing insights and recommendations for improvement.
  • Continuous Improvement: Analyze data to identify areas for improvement and adjust strategies accordingly.


Content Marketing:

  • Content Creation: Develop high-quality content that resonates with the target audience, including blogs, videos, and infographics.
  • Content Distribution: Implement strategies for distributing content across relevant channels.
  • Engagement Metrics: Measure and analyze the effectiveness of content in driving engagement and conversions.

Product Marketing:

  • Product Launches: Plan and execute successful product launches, including new vehicle models.
  • Product Positioning: Develop and communicate unique selling propositions (USPs) for each vehicle model.
  • Lifecycle Management: Manage marketing strategies throughout the product lifecycle, from introduction to growth, maturity, and decline stages.


Qualifications:

  • MBA in Marketing, Business, or a related field from a premier institute
  • 10+ years of experience in marketing, with at least 5 years in a managerial role.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of current marketing trends, tools, and techniques across Africa
  • Excellent communication, leadership, and interpersonal skills.
  • Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and marketing automation platforms.
  • Strong knowhow of the West and East Territories with a proven record of scaling a automotive business in the cluster


Preferred Skills:

  • Experience in both B2B and B2C marketing.
  • Strong analytical skills and ability to interpret complex data.
  • Familiarity with graphic design and content management systems.
  • Strong experience with influencer and affiliate marketing.


Personal Attributes:

  • Creative thinker with the ability to develop innovative marketing strategies.
  • Highly organized and detail oriented.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Results-driven with a strong focus on achieving targets.
  • Adaptable and able to thrive in a fast-paced environment.
  • Open to extensive travel

  • Quality Assurance Manager

    3 weeks ago

    Pune, Maharashtra, India SPIRO Full time

    About SPIRO: We are a dynamic organization that values innovation and excellence in every aspect of our operations.Job Title: Quality Assurance ManagerSalary: $120,000 - $180,000 per annum, depending on experience and qualifications.Job Description: As a Quality Assurance Manager at SPIRO, you will play a crucial role in ensuring the highest standards of...

  • Senior Data Scientist

    2 days ago

    Pune, India SPIRO Full time

    About SPIRO:Spiro is more than just an electric two-wheelers manufacturing company in Togo, Benin & Rwanda. Spiro is accelerating access to affordable, renewable energy technology in the sustainable mobility sector. Our vision is a world where everyone can access affordable and clean energy due to a revolutionized electric motorcycle sector that benefits...

  • Senior Data Scientist

    3 days ago

    Pune, India SPIRO Full time

    About SPIRO: Spiro is more than just an electric two-wheelers manufacturing company in Togo, Benin & Rwanda. Spiro is accelerating access to affordable, renewable energy technology in the sustainable mobility sector. Our vision is a world where everyone can access affordable and clean energy due to a revolutionized electric motorcycle sector that benefits...

  • SPIRO | Quality Manager | pune

    4 weeks ago

    pune, India SPIRO Full time

    Job Title: Quality Manager (India) Location: Pune About Role: The successful candidate will report to the Global Head Quality and will be based out of India. The ideal candidate must be fluent in English. Responsibilities: Measuring, analyzing, reporting and concluding all quality aspects and to secure the desired quality level in all customer...

  • Chief IoT Integration Architect

    2 weeks ago

    Pune, Maharashtra, India SPIRO Full time

    Job Title: Chief IoT Integration Architect - BMS and Cloud SystemsWe are seeking a highly skilled IoT Integration Architect to lead the design, development, and implementation of our IoT solutions for Battery Management Systems (BMS) and cloud platforms. The ideal candidate will have a strong understanding of IoT technologies, data transmission protocols,...

  • SPIRO | Mechanical Designer | pune

    2 weeks ago

    pune, India SPIRO Full time

    As a Battery and Swap Station Mechanical Designer, your role involves conceptualizing, designing, and overseeing the development of battery storage systems and swap stations for electric vehicles. Here are the key responsibilities and skills associated with this role:Key Responsibilities: 1. System Design and Development:-Define the overall mechanical...

  • SPIRO | Mechanical Designer | pune

    1 week ago

    pune, India SPIRO Full time

    As a Battery and Swap Station Mechanical Designer, your role involves conceptualizing, designing, and overseeing the development of battery storage systems and swap stations for electric vehicles. Here are the key responsibilities and skills associated with this role: Key Responsibilities: 1. System Design and Development: -Define the overall mechanical...

  • SPIRO | Technical Head

    4 weeks ago

    pune, India SPIRO Full time

    Technical Head of Telematics We are seeking a highly experienced and visionary Technical Head of Telematics to lead our telematics division. This role requires a candidate with 13+ years of experience in software development, IoT, cloud integration, and telematics technologies, capable of driving innovation, managing teams, and ensuring seamless...

  • SPIRO | Technical Head

    4 weeks ago

    pune, India SPIRO Full time

    Technical Head of TelematicsWe are seeking a highly experienced and visionary Technical Head of Telematics to lead our telematics division. This role requires a candidate with 13+ years of experience in software development, IoT, cloud integration, and telematics technologies, capable of driving innovation, managing teams, and ensuring seamless...

  • SPIRO | IoT Specialist – BMS and IoT Cloud Data Integration | pune

    2 weeks ago

    pune, India SPIRO Full time

    Job Description: IoT Specialist – BMS and IoT Cloud Data IntegrationLocation: Noida / PunePosition Overview:We are looking for a dedicated IoT Specialist with a solid understanding of Battery Management Systems (BMS), IoT technologies, and data transmission to cloud platforms. The candidate will be responsible for designing, developing firmware,...

  • SPIRO | IoT Specialist – BMS and IoT Cloud Data Integration | pune

    2 weeks ago

    pune, India SPIRO Full time

    Job Description: IoT Specialist – BMS and IoT Cloud Data IntegrationLocation: Noida / PunePosition Overview: We are looking for a dedicated IoT Specialist with a solid understanding of Battery Management Systems (BMS), IoT technologies, and data transmission to cloud platforms. The candidate will be responsible for designing, developing firmware,...

  • SPIRO | IoT Specialist – BMS and IoT Cloud Data Integration | pune

    2 weeks ago

    pune, India SPIRO Full time

    Job Description: IoT Specialist – BMS and IoT Cloud Data Integration Location: Noida / Pune Position Overview: We are looking for a dedicated IoT Specialist with a solid understanding of Battery Management Systems (BMS), IoT technologies, and data transmission to cloud platforms. The candidate will be responsible for designing, developing firmware,...

  • Lead EV Mechanical Systems Designer

    2 weeks ago

    Pune, Maharashtra, India SPIRO Full time

    Job OverviewSPIRO is seeking a skilled Lead EV Mechanical Systems Designer to join our team. As a key member of our engineering department, you will be responsible for conceptualizing, designing, and overseeing the development of battery storage systems and swap stations for electric vehicles.About YouWe are looking for an experienced mechanical engineer...

  • IIHM Pune | Sales Marketing Executive | pune

    1 week ago

    pune, India IIHM Pune Full time

    We are looking for a full time Marketing Executive & Academic Counsellor for International Institute of Hotel Management, Pune Campus and IIHM Institute of Pastry and Culinary, PunePlease note this job requires the candidate to have the background of having worked in organizations between 0-5 years of experience in the hospitality or educational marketing...

  • Senior IoT Integration Engineer for EV Battery Systems

    2 weeks ago

    Pune, Maharashtra, India SPIRO Full time

    Job Overview">At SPIRO, we are seeking a highly skilled Senior IoT Integration Engineer to join our team and play a key role in the development of cutting-edge IoT solutions for Electric Vehicle (EV) battery systems. This exciting opportunity combines technical expertise with business acumen to drive innovation and success.">Key Responsibilities">">Design,...

  • Highly Skilled Java Developer Wanted

    7 days ago

    Pune, Maharashtra, India SPIRO Full time

    We are seeking a highly skilled and experienced Senior Java Developer to join our dynamic and growing team at SPIRO. The ideal candidate will have a strong background in Java development and a passion for building high-quality software solutions.Key Responsibilities:Software Design and Development: Lead the design, development, and implementation of Java...

  • IIHM Pune | Sales Marketing Executive | pune

    1 week ago

    pune, India IIHM Pune Full time

    We are looking for a full time Marketing Executive & Academic Counsellor for International Institute of Hotel Management, Pune Campus and IIHM Institute of Pastry and Culinary, Pune Please note this job requires the candidate to have the background of having worked in organizations between 0-5 years of experience in the hospitality or educational marketing...

  • IIHM Pune | Sales Marketing Executive | pune

    2 weeks ago

    pune, India IIHM Pune Full time

    We are looking for a full time Marketing Executive & Academic Counsellor for International Institute of Hotel Management, Pune Campus and IIHM Institute of Pastry and Culinary, PunePlease note this job requires the candidate to have the background of having worked in organizations between 0-5 years of experience in the hospitality or educational marketing...

  • IIHM Pune | Marketing Executive

    3 days ago

    pune, India IIHM Pune Full time

    We are looking for a full time Marketing Executive & Academic Counsellor for International Institute of Hotel Management, Pune Campus and IIHM Institute of Pastry and Culinary, PunePlease note this job requires the candidate to have the background of having worked in organizations between 0-5 years of experience in the hospitality or educational marketing...

  • Kohinoor Group Pune | Closing Manager

    4 weeks ago

    pune, India Kohinoor Group Pune Full time

    This is a full-time role for a Closing Commercial Sales at Kohinoor Group, Pune located in Pune. The Sales Manager will be responsible for the following activities:Role & responsibilities:Strong interpersonal communicationPreferably looking for a candidate having experience in closingMinimum of 5+ years' experience in Commercial Sales- Showroom & Office...