Director of Marketing

2 weeks ago

india ACHIEVE TEST PREP Full time
Job Description

About We Are Working 

We Are Working (WAW) is a full-service staffing company specializing in helping small to midsize businesses hire offshore talent, also known as virtual assistants (VA). Much of our competition is foreign-based companies that do little more than offer a very low hourly rate and connect a company with a VA and leave much of the ‘figuring it out’ up to the client. We Are Working is different in that we are more full service and we layer into the equation rock solid workflow and strong supervision of the VA. We are workflow experts and once we take over a task, all of the operational headaches associated with that task are handled by WAW from that point forward.

We have been in business for over four years and have built a base of customers and are profitable. However, to a large extent, we are still in start-up mode in that we haven’t yet figured out how to bring in leads and convert them. We are looking for a Marketing Director to work either fractional or full time hours that can oversee both WAW and Achieve Test Prep. You must be the right combination of a strategic leader and hands-on executor because we don’t yet have a full marketing team in place. You should have solid experience in start-ups or turnarounds. 

Currently we have a strong team of resources which includes  - a dedicated operations team, an extensive pool of existing offshore VAs, a marketing automation assistant (with extensive working knowledge of  Hubspot), a content writer, a graphic designer and a team managing PPC and SEO.

Operations staff - We have Account Success Managers and an Account Supervisor who handle onboarding new clients, managing customer expectations and satisfaction as well as supervising the VAs.

Sales staff - We have a salesperson for meeting with prospects.

Marketing staff - We have a Content Writer, Graphic Designer, SEO and PPC Specialist as part of the team. Some resources are shared between Achieve-Test-Prep, a sister company of We Are Working. 

Virtual Assistant Staff Pool - Because we share staff with Achieve Test Prep, we currently have about 350 current remote employees that can also serve We Are Working clients. About 80% of that staff are located offshore, spread out over 32 different countries. The other 20% are U.S.-based employees. For clarity, most of these employees work for Achieve Test Prep however we can get access to many of the staff on a fractional basis as the need arises.

New staff availability - As we look to grow our marketing, one unique benefit that we have is access to a virtually unlimited number of people to perform tasks. While we may not have people specifically experienced in marketing, we do have very smart, capable workers that can learn something new very quickly. This gives us the ability to throw more time at all kinds of marketing-related tasks.

Software - We use Hubspot with the Sales Hub and Marketing Hub add-ons. We use Calendly to handle the online appointments set by our clients. We use Stripe to process payments. We use Sign now to handle our customer contracts.

NOTICE: It is essential to attempt the Prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position. 


Duties and Responsibilities


  • Conduct market analysis to identify challenges and opportunities for growth.

  • Identify competitors and evaluate their strategies and positioning to device counter strategies.

  • Strategic planning including corporate and product positioning, competitive analysis, market segmentation, marketing investment/budget, and go-to-market planning.

  • Establish a test and learn marketing culture so that marketing dollars are generating new leads and customers, ultimately driving return on marketing investment.

  • Own our B2B brand and ensure that the message is compelling and consistent with the direction that the business is going. 

  • Develop a long-term company marketing strategy, with an emphasis on B2B sales growth, market penetration, and cost-effective customer acquisition.

  • Develop, manage and track the performance of inbound and outbound lead-generation and direct-marketing campaigns.

  • Effectively manage the company’s budget to implement marketing programs that would position the company as the go-to solution in the market. 

  • Oversee marketing communications, program management, website design, and content development either directly or on an outsourced basis.

  • Launch new products, features, and services according to the product roadmap.

  • Develop sales enablement tools and provide training to the Sales team on messaging and value proposition delivery.

  • Work with the rest of the executive team to identify, assess, and develop market and growth opportunities.

Requirements

  • 10+ years of marketing experience in comparable industries with 6 years in a senior management position along with a demonstrated track record of success and performance.

  • This senior executive position requires the ability to understand changing market dynamics, translate them into actionable strategies, and implement the strategy to achieve pre-set goals as defined by the marketing plan.

  • Experience managing budgets effectively across multiple departments, financial reporting, and setting up effective metrics and business processes.

  • Ability to plan and manage at both strategic and operational levels.

  • Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned goals.

  • Exceptional work ethic, with strong values and principles – takes all opportunities to go above and beyond basic expectations.

  • Proficient with CRM, marketing automation, google analytics, and other MarTech tools to execute and manage marketing initiatives and drive results.

  • Has digital marketing experience with developing and overseeing the execution of SEO, social media, and SEM strategies and tactics.

  • Detail-oriented: attention to detail for tasks and analysis.

  • Self-motivated and able to work under pressure to meet deadlines.

  • Ability to collaborate with colleagues and staff to create results in a team environment.

  • Bachelor’s degree required.  M.B.A. preferred.


NOTICE: It is essential to attempt the Prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position. 


Job Details

Type: Full-Time

Schedule: Must have availability between the hours of  8:00 AM - 5:00 PM EST business day.

Remote: 100% Online


Requirements
Role Overview As the Head of Marketing, you will be a key leader reporting to the COO and sitting on the executive team. You may be a rising Director or a newer VP that still loves to get their hands dirty, and would relish an opportunity to build and lead a small but mighty Marketing department while growing your strategic acumen over time. You’re passionate about building a high performing, collaborative team and savvy at building the operations needed to accelerate demand and growth. You will be responsible for full funnel DTC programs and media strategies that drive brand awareness, consideration, and preference throughout the buyer’s journey. Of critical importance to this role is the ability to leverage data. The Head of Marketing will need to make data-driven decisions that ensure short and long-term goals supporting customer satisfaction, brand loyalty, and financial objectives. You can explain the logic of these decisions clearly, building consensus within the organization and enabling the Marketing team to leverage data in their roles. In addition, the Head of Marketing is responsible for recruiting and developing talented marketing professionals in addition to frequent collaboration with Sales, Customer Success, and Product to ensure we bring accurate yet engaging messaging and experiences to the market. Responsibilities Lead the strategy, planning and execution of DTC marketing campaigns to generate interest and leads Manage and invest the marketing budget with an owner’s mindset Collaborate with senior leadership, Sales, Marketing, and external partners to develop and deploy comprehensive, multi-channel marketing plans that are designed to educate, attract, and engage potential customers Manage go-to-market planning and execution, including leading pricing, packaging, creative execution and messaging strategies with Sales and eLearning teams. Integrate sales enablement into the marketing process, ensuring cohesion and excellence throughout the buyer’s journey. Build, inspire, lead, and champion a high-performing marketing organization that delivers against KPIs. Develop KPIs and set clear expectations in support of employee performance review that balances career and skill development with recognition and accountability. Be curious about AI applications in Marketing and able to guide the adoption of new technologies. Be accountable for improving internal and external communications. Build a culture of safety, integrity, empowerment and stewardship; effectively convey Achieve Test Prep as a brand worthy of customer trust. Experiment early and often to understand the impact of new ideas and scale what works Learn and deploy best practices that ensure we stay at the cutting edge of media strategy, planning, execution Lead the development of new channel marketing strategies and programs. Develop a customer segmentation framework and utilize segmentation to identify growth opportunities. Make strategic and tactical recommendations to improve website design and performance Manage our brand and reputation across all media channels Oversee generation of monthly and quarterly KPI reports summarizing spend and results Qualifications 7 or more years of marketing experience, with a minimum of 2 years leading high-performing marketing teams Prior success in DTC channels with a deep understanding of digital marketing and demand generation Highly proficient with Martech & Marketing Automation to scale execution Strong brand-building experience tied back to overall financial targets and company performance Experience in product marketing (messaging, product launches, strategy, etc.) Expert knowledge of metrics that measure marketing effectiveness and able to leverage them to drive decision-making Excellent communicator and cross-functional collaborator NOTICE: It is essential to attempt the Prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position. Job Details: Type: Selected candidate will have to work full-time Schedule: Flexible schedule with availability to overlap during the 9:00 AM - 5:00 PM EST business day. Remote: 100% Online, based outside the US Compensation: Depending on skill and experience

  • Marketing Director

    1 month ago

    India moCal Full time

    Company Description moCal is a profitable company that is changing the way the world schedules. We offer ample opportunities to accelerate your career and are passionate about providing an elegant, delightful experience for our customers. Our powerful yet simple automated scheduling platform takes the work out of connecting with others, allowing users to...

  • Marketing Director

    1 month ago

    india moCal Full time

    Company Description moCal is a profitable company that is changing the way the world schedules. We offer ample opportunities to accelerate your career and are passionate about providing an elegant, delightful experience for our customers. Our powerful yet simple automated scheduling platform takes the work out of connecting with others, allowing users to...

  • Marketing Director

    4 weeks ago

    India Moris Media Full time

    Company Description Moris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    4 weeks ago

    India Moris Media Full time

    Company Description Moris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    2 weeks ago

    India moCal Full time

    Company DescriptionmoCal is a successful company revolutionizing the world of scheduling. We provide great opportunities for advancing your career and are devoted to delivering a sophisticated, enjoyable experience for our clients. Our efficient automated scheduling platform streamlines the process of connecting with others, enabling users to boost their...

  • Marketing Director

    1 week ago

    india RGBEE EDUCATIONAL FOUNDATION Full time

    Job Title:Marketing Director Location: Bangalore, India Company: GoldenBee Global School About Us: GoldenBee Global School is a premier educational institution dedicated to fostering academic excellence and holistic development. Our mission is to provide an innovative and inclusive learning environment that prepares students for a globalized world. We are...

  • Marketing Director

    2 weeks ago

    India Peoplr Full time

    Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Director of Sales

    1 month ago

    india The Indian Hotels Company Limited Full time

    Job Responsibilities Functions as the strategic business leader of the hotels' Sales and Marketing Operations. Director of Sales and Marketing is responsible for development of the annual sales & marketing budget, revenue forecasting, managing the implementation of the hotel’s sales and marketing strategies and achieving budgeted top line revenue...

  • Marketing Director

    1 month ago

    india Enlist Asia Full time

    Job Description We are looking to hire a Marketing Director who will be in charge of managing a leading technology company's marketing efforts.Overseeing marketing department.Evaluating and developing our marketing strategy and marketing plan.Planning, directing, and coordinating marketing efforts.Communicating the marketing plan.Researching demand for our...

  • Marketing Director

    1 week ago

    india GreenBlueBrown Full time

    Company Description GreenBlueBrown is a premier MarTech agency nestled in the vibrant Los Angeles Valley. We are at the forefront of blending advanced marketing strategies with state-of-the-art digital technology to serve both established enterprises and ambitious startups. Our expertise lies in crafting tailored solutions that bolster and expand digital...

  • Marketing Director

    2 weeks ago

    India GreenBlueBrown Full time

    Company DescriptionGreenBlueBrown is a premier MarTech agency nestled in the vibrant Los Angeles Valley. We are at the forefront of blending advanced marketing strategies with state-of-the-art digital technology to serve both established enterprises and ambitious startups. Our expertise lies in crafting tailored solutions that bolster and expand digital...

  • Marketing Director

    1 week ago

    india GreenBlueBrown Full time

    Company Description GreenBlueBrown is a premier MarTech agency nestled in the vibrant Los Angeles Valley. We are at the forefront of blending advanced marketing strategies with state-of-the-art digital technology to serve both established enterprises and ambitious startups. Our expertise lies in crafting tailored solutions that bolster and expand digital...

  • (Apply in 3 Minutes) Marketing Director

    2 weeks ago

    India Moris Media Full time

    Company DescriptionMoris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    4 weeks ago

    india Peoplr Full time

    Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Marketing Director

    1 week ago

    india HireBright LLC Full time

    Job Description Job Description: The Director of Marketing  is responsible for planning, directing and overseeing the implementation and direction of effective marketing programs that support assigned business solutions. The ideal candidate will also have practical, working experience in brand development, positioning, and messaging. The candidate will...

  • Marketing Director

    4 weeks ago

    india Peoplr Full time

    Job Description This is a remote position. Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative,...

  • Digital Marketing Director

    7 days ago

    india Reach First Full time

    Job Description Position Title: Digital Marketing DirectorJob timings: 3:00 PM to 11:00 PMReporting to: Managing DirectorDepartment: MarketingLocation: Bahria Town Phase 4 Rawalpindi About Us: Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and...

  • Director of Digital Marketing

    2 weeks ago

    India InCommon Full time

    The preferred candidate would be someone with 10+ years of corporate experience and who has managed ad budgets of over USD 2 Million Per Month.💻 Job Type: Full-Time📍Location: Remote🏢 Company: US-based E-learning Provider💰 Annual Compensation: INR 80 lakhs to 1 crore⏱️ Work Timings: Monday to Friday | 4 PM to 12 AM IST🖥️ Experience...

  • Director of Digital Marketing

    2 weeks ago

    India InCommon Full time

    The preferred candidate would be someone with 10+ years of corporate experience and who has managed ad budgets of over USD 2 Million Per Month. Job Type: Full-Time Location: Remote Company: US-based E-learning Provider Annual Compensation: INR 80 lakhs to 1 crore ⏱️ Work Timings: Monday to Friday | 4 PM to 12 AM IST ️ Experience...

  • Director of Marketing

    2 weeks ago

    India Parents Anonymous Full time

    Job Description Parents Anonymous Inc. is searching for a passionate and qualified candidate to become our Marketing Director. This full-time, on-site position offers an exciting opportunity to make a meaningful impact within our social service agency. If you're ready to lead our marketing efforts and help us further our mission, we encourage you to...